Green still counts

Despite the poor economy, consumers are still interested in practical ways to improve their carbon footprint and retailers continue to focus on green initiatives, both in their messaging to consumers and with regard to their business operations as well.

In a recent survey from GfK Roper, consumers named price as their biggest concern when buying products, but energy-saving features rated second.

Wal-Mart, meanwhile, said this week that it will nearly double its use of solar energy in California.

Sears Holdings is going for a more straightforward consumer pitch and has launched a pair of microsites, Sears.com/green and Kmart.com/green intended to make it easier for consumers to reduce their carbon footprint in every room of their homes.

The sites feature an interactive map of the home with room-by-room options and tips for making homes more energy efficient that are organized by climate zone.

There are also eco-friendly kids’ tools and games and a guide about responsibly disposing of appliances, batteries and paint.

A “Shop Green” tab provides access to eco-friendly home products available at Sears and Kmart.