Direct Line Blog

Green still counts

Share this article:

Despite the poor economy, consumers are still interested in practical ways to improve their carbon footprint and retailers continue to focus on green initiatives, both in their messaging to consumers and with regard to their business operations as well.

In a recent survey from GfK Roper, consumers named price as their biggest concern when buying products, but energy-saving features rated second.

Wal-Mart, meanwhile, said this week that it will nearly double its use of solar energy in California.

Sears Holdings is going for a more straightforward consumer pitch and has launched a pair of microsites, Sears.com/green and Kmart.com/green intended to make it easier for consumers to reduce their carbon footprint in every room of their homes.

The sites feature an interactive map of the home with room-by-room options and tips for making homes more energy efficient that are organized by climate zone.

There are also eco-friendly kids’ tools and games and a guide about responsibly disposing of appliances, batteries and paint.

A “Shop Green” tab provides access to eco-friendly home products available at Sears and Kmart.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in Direct Line Blog

The USTA's Strategy to Ace the Customer Experience

The USTA's Strategy to Ace the Customer Experience

The US Open may be the organization's centerpiece, but its CX strategy is a year-round endeavor.

One Town That Will Track You Down

One Town That Will Track You Down

Chicago is outfitting its streets with censors that track traffic patterns and cell phone usage. Hey, can you get Wi-Fi widdat?

Gaming Companies Excel at Engaging GenY

Gaming Companies Excel at Engaging GenY

Connecting with millennials isn't as hard as marketers think, and these companies are proving it.