Green still counts

Share this article:

Despite the poor economy, consumers are still interested in practical ways to improve their carbon footprint and retailers continue to focus on green initiatives, both in their messaging to consumers and with regard to their business operations as well.

In a recent survey from GfK Roper, consumers named price as their biggest concern when buying products, but energy-saving features rated second.

Wal-Mart, meanwhile, said this week that it will nearly double its use of solar energy in California.

Sears Holdings is going for a more straightforward consumer pitch and has launched a pair of microsites, Sears.com/green and Kmart.com/green intended to make it easier for consumers to reduce their carbon footprint in every room of their homes.

The sites feature an interactive map of the home with room-by-room options and tips for making homes more energy efficient that are organized by climate zone.

There are also eco-friendly kids’ tools and games and a guide about responsibly disposing of appliances, batteries and paint.

A “Shop Green” tab provides access to eco-friendly home products available at Sears and Kmart.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the Week


Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.

Featured Listings

Stirista

Stirista

Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...