Green Marketing

UPS e-mail marketing effort promotes carbon offset initiative

Frank Washkuch October 07, 2009

UPS is using an e-mail marketing effort to promote an initiative to offset carbon dioxide emissions generated by the transport of packages. The shipping company is targeting environmentally conscious consumers and businesses with the campaign, which launched October 6. UPS began offering some US shippers the opportunity to pay a small fee to offset the environmental impact of their shipments this week.
 

SmartPower, Climate Culture launch PSA to promote green university contest

Mary Elizabeth Hurn September 29, 2009

Nonprofit marketing company SmartPower and environmental online community Climate Culture are conducting a PSA effort promoting the America's Greenest Campus contest. The PSA stars hip-hop mogul Russell Simmons and drives viewers to the initiative's microsite, where users can enter the contest.
 
 

WWF integrated campaign urges action on climate change

Mary Elizabeth Hurn September 03, 2009

World Wildlife Fund (WWF) is conducting an integrated public awareness campaign asking voters in five states to urge their senators to support climate-change legislation. Developed with Core Strategy Group, the campaign consists of a two-week TV ad buy in Alaska, Indiana, Maine, Montana and North Dakota. It also includes a microsite, ActForOurFuture.org, as well as search engine marketing, telemarketing, e-mail, social media and online banner and video ad components.
 

Organic Trade Association finds lift in social marketing

Dianna Dilworth June 15, 2009

Marketers are excited about consumers' engagement with social media and on blogs, but measuring social media buzz is still a challenge. For the Organic Trade Association (OTA), which ran a blog-based campaign, the goal was to create buzz about organic foods for people who are not already organic converts.
 

What does the future hold for catalogs?

June 01, 2009

Whether retail or b-to-b, the economy and rising print and postal costs are crunching the catalog sector. Our experts assess what the future holds for the popular sales channel.
 

Ogilvy & Mather forms sustainability practice

Chantal Todé May 27, 2009

In a strategic move intended to make it easier for clients to access the agency's experience in sustainability-related issues, Ogilvy & Mather Worldwide has expanded its global sustainability practice, unifying multiple offerings into a new entity called OgilvyEarth. The new cross-discipline practice will be focused on helping businesses deal with the communication of sustainability, from both cultural and business perspectives.
 

New Toyota Prius push
looks to reach masses

Lauren Bell May 15, 2009

Toyota and its AOR Saatchi & Saatchi LA are launching a nationwide, integrated campaign to promote the new, third-generation Toyota Prius.
 

Method selects Euro RSCG SF as its new digital agency

Chantal Todé May 04, 2009

As the new digital AOR for premium eco-friendly home care products brand Method, agency Euro RSCG San Francisco will be looking to make digital a bigger part of the brand's customer communication efforts.
 

Euro RSCG San Francisco named digital AOR by Method

Chantal Todé April 21, 2009

Premium eco-friendly home care products brand Method has named Euro RSCG San Francisco its digital agency of record. The agency is tasked with developing a new Web site and a holistic online consumer experience for the brand. The team at Euro RSCG will also develop branded promotion ideas in the digital space to drive awareness and encourage trial.
 

It's easy being green - with the right tactics

March 16, 2009

Reducing your company's negative environmental impact can be cost-effective and efficient if you choose the best strategies. Four industry experts discuss the top ways to wise up and eliminate direct mail waste
 

USPS OKs two-way postage for reusable envelopes

Bryan Yurcan February 03, 2009

The US Postal Service has approved the first two-way postage indicia for mailers using reusable envelopes.
 
 

Green pushes have ally in Obama

Chantal Todé, Bryan Yurcan January 19, 2009

As the country anticipates Barack Obama's inauguration this week, wondering if he can turn the economy around, marketers touting environmental messages wonder what the new presidency will mean for green marketing.
 

In Circ: Rodale's Chris Lambiase on Organic Gardening

Lauren Bell January 12, 2009

Rodale's Organic Gardening magazine is upping its rate base from 235,000 to 260,000 as of its February/March 2009 issue. DMNews chats with publisher, Chris Lambiase, about the rate base bump, cross-marketing at Rodale, and, of course, organic gardening.
 

Creative solutions from Wellpoint, AstraZeneca and Wet International Inc.

November 24, 2008

Wellpoint's dimensional mailer targets health benefits managers; direct mail unlocks protected Internet resources for AstraZeneca; and Wet International's digital campaign gets personal.
 

Mailers moving toward environment best practices: WEC roundtable

Kate Muth October 31, 2008

Many companies in the mailing industry are integrating sound environmental practices, but the industry, as a whole, needs to get greener, speakers at the World Environment Center roundtable on sustainability in the mailing industry said. They also agreed the industry needs to do a better job of telling its story.
 

A natural education

David Ward October 20, 2008

Consumers are increasingly interested in information about organic and all-natural foods - and marketers are responding with education-oriented campaigns.
 

HP announces partnerships with MySpace, MTV

Chantal Todé October 08, 2008

HP executives focused on how the company will capitalize on what they called the transformation of print from analog to digital, and announced key partnerships with brands such as MTV, MySpace and others to help achieve HP's goals, at the company's annual Imaging & Printing Conference in San Diego.
 

Spotlight Conversation: DM takes the stage in Vegas

Cara Wood October 03, 2008

DMA head Greco discusses DMA08, legislation and more.
 

Chevron puts energy into conservation awareness

Bryan Yurcan September 23, 2008

Chevron Corporation launched a public education campaign last week to promote energy efficiency. The "I will" campaign features print and television ads, as well as an updated microsite, www.willyoujoinus.com, which provides energy conservation tips and information.
 

Mindful Mama launches for progressive mothers

Lauren Bell September 18, 2008

Mindful Mama, a magazine for moms focused on health and sustainability, will launch on a semiannual schedule in November. Editorial content in Mindful Mama will focus on pregnancy, birthing and family advice for the lifestyle of health and sustainability (LOHAS) consumer segment, defined as those who actively choose to purchase green, sustainable and health-conscious products and services.
 

Greenzer partners with Backcountry, Body Glove

Bryan Yurcan September 11, 2008

Greenzer.com, a Web site and shopping engine designed to promote environmentally friendly products, has signed partnership agreements with Backcountry.com, an online retailer of outdoor and backcountry gear; and Body Glove, an aggregator of water sports equipment.
 
 

Deeper investment in being green needed to sustain validity

Cara Wood August 25, 2008

In this issue's Spotlight, Sam Pulcrano of the US Postal Service shares the agency's plans on sustainability, as well as his own views on the environment. He makes it clear that the agency's involvement in eco-friendly practices is not new.
 

Boy Scouts of America looks to drive marketing innovation

Chantal Todé August 25, 2008

In an effort to drive innovation, build a stronger brand and create additional impact, The Boy Scouts of America (BSA) recently merged its marketing functions. Stephen Medlicott has been named its marketing group director, a new position within the organization.
 

Eye on the environment

Ellen Keohane August 25, 2008

USPS's Pulcrano on the challenge of sustainable postal operations
 

Seeking out the A-list

Bryan Yurcan August 18, 2008

Statlistics' Manning discusses the list industry.
 

Adapting to the culture of "less"

Marian Salzman, CMO, Porter Novelli August 11, 2008

American consumers are waking to a harsh reality: We, our wallets and our natural resources are overextended, over­weight and overwhelmed. The reaction is to pull back and say, "less." The push away from mega-consumption is today's mega-trend.
 

E-commerce should stress analytics: eTail 2008

Bryan Yurcan August 05, 2008

Even with the wealth of consumer information available to online marketers, too many still rely on "offline paradigms" to measure customer behavior, according to Sheldon Gilbert, founder and CEO of Proclivity Systems, during a presentation at the eTail 2008 conference Tuesday in Washington.
 

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