GreatDomains Auctions Off Domain Name for $190,000

Share this article:
GreatDomains.com, Universal City, CA, said yesterday it auctioned the domain name "architecture.com" to the Royal Institute of British Architecture for $190,000. The domain name was owned by MediaOne.


"More companies are paying the high price tag for a simple dot-com domain name because of the immediate recognition and value it brings in establishing an online brand," said Alex Reid, general director of RIBA. "That's why we wanted a strong domain name like architecture.com, whose installed awareness will greatly reduce the need for inflated marketing spending and substantially increase traffic to our site."
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Hallmark Takes Baby Steps to a New Brand

Hallmark Takes Baby Steps to a New Brand

The company relied on digital to get its growing children's apparel brand off of the ground.

One Third of Americans' Social Media Time Is Spent on Facebook

One Third of Americans' Social Media Time Is ...

Pandora, meanwhile, attracts more user time but far fewer digital advertisng dollars, says a study.

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

Robert Thomson warns the EU that an antitrust deal with Google will lead to a decrease in competitive options for marketers and an increase in piracy.