Direct Line Blog

Great news! Social networking surpasses porn in search

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It feels like a seismic shift in the world of Internet searching -- how could any topic beat porn, the longtime champ? But according to Reuters, Hitwise General Manager of Global Research Bill Tancer says porn has been dethroned. In his new book, "Click: What Millions of People are Doing Online and Why it Matters," he says social networking sites have surpassed pornography in terms of what consumers search for. Tancer told Reuters that he conducted his research by analyzing 10 million consumers' Web search habits. He said searching for porn had dropped to about 10% of Web searches from 20% a decade ago, while the top searches are for social networking sites.
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