New list — Grassroots Motorsports Magazine — Kroll Direct Marketing — This file contains hot rod enthusiasts who are well-educated with a large amount of disposable income. These subscribers purchase high-performance vehicles, tires and aftermarket parts often. The average age is 35. More than 87% have an annual income over $75,000 and 31% have an annual income over $125,000. More than 80% own three or more cars. These prospects are 95% male.