Gr8 sky sweepstakes

Share this article:
Gr8 sky sweepstakes
Gr8 sky sweepstakes
In an effort to drive membership to its TrueBlue loyalty program, which boasts more than 5 million members, JetBlue Airways Corp. has launched an anniversary sweepstakes. The “All You Can 8” sweepstakes will award 800 round trip flights to 100 TrueBlue members. The TrueBlue rewards program is a partnership with credit card company American Express. The campaign has a viral element and requests that entering members invite seven of their friends and family. The contest closes at the end of February and winners will be announced in March.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Customer Identity in the Digital Age

Customer Identity in the Digital Age

Industry experts explore the value in a person's cyber identity for marketers.

Epsilon Rebrands as End-to-End Marketing Solution

Epsilon Rebrands as End-to-End Marketing Solution

The goal is to flame the perception that technology and creativity live under one roof at the company, says President Andy Frawley.

Mobile Spend Vaults 76 Percent in First Half, IAB Reports

Mobile Spend Vaults 76 Percent in First Half, ...

Overall Internet ad revenues escalate by 15% to $23 billion, also fueled by increased activity in social media and video.