Government

2014 Brings Unwelcome Attention to Data-Driven Marketing

2014 Brings Unwelcome Attention to Data-Driven Marketing

How marketers can protect the responsible use of consumer data for marketing purposes

New Government Affairs Chief Joins DMA

New Government Affairs Chief Joins DMA

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Peggy Renken Hudson will take over for veteran Washington hand Jerry Cerasale, who retires at year's end.

Privacy Advocate Named to Lead Consumer Protection Bureau

Privacy Advocate Named to Lead Consumer Protection Bureau

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A former Deputy Director of the FTC unit, Jessica Rich helped craft child privacy rules and is expected to keep the pressure on marketers over privacy issues.

The Rise of Pro-Choice Customers

The Rise of Pro-Choice Customers

The era of "You Snooze You Lose" (YSYL) is quickly fading.

FCC clears confirmation texts for SMS opt-outs

FCC clears confirmation texts for SMS opt-outs

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The agency officially okays the sending of confirmation texts to consumers who opt out of receiving promotional SMS messages.

Identifying B2G prospects via social networking

Identifying B2G prospects via social networking

All of the Fortune 1,000 can be found on LinkedIn. So the question is: How do you leverage this for your business?

Army Strong

Army Strong

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Any marketing firm can work for the government, so long as it puts in its push-ups.

B-to-g marketers leverage social media to build relationships with federal employees

B-to-g marketers leverage social media to build relationships with federal employees

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B-to-g marketers use social media just like many other marketers do. It's all a matter of targeting and fostering relationships — not solely sales.

DOJ collusion lawsuit ignites discussion about e-book pricing model strategies

DOJ collusion lawsuit ignites discussion about e-book pricing model strategies

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At the heart of the Justice Department's recent lawsuit against Apple and five other publishers is a difference in sales philosophy.

Social media channels draw potential customers

Social media channels draw potential customers

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One of the core issues with social media marketing to the government is that few marketers know how to quantify its value.

DAA debuts consumer education campaign for online behavioral advertising

DAA debuts consumer education campaign for online behavioral advertising

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The Digital Advertising Alliance (DAA) debuted on Jan. 20 the first phase of a multistage campaign designed to educate consumers about online behavioral advertising.

Upromise settles with FTC over data collection charges

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Upromise agreed to settle with the Federal Trade Commission (FTC) over charges that the Sallie Mae-owned rewards program collected consumers' personal information "without adequately disclosing the extent of the information it is collecting," the federal agency said on Jan. 5.

The Evolution of Online Behavioral Advertising Self-Regulation

The Evolution of Online Behavioral Advertising Self-Regulation

Taking a closer look at 2011 and looking to the future we can see three distinct phases of the industry's self-regulatory movement emerge.

USPS to cut next-day delivery for first-class mail

USPS to cut next-day delivery for first-class mail

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As part of a previously announced $3 billion cost-savings initiative, the U.S. Postal Service (USPS) is moving forward with plans to change delivery standards for first-class mail, the organization said on Dec. 5. The cuts would eliminate next-day delivery for first-class mail and periodicals.

Facebook settles with FTC over privacy violations

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Facebook agreed to settle with the Federal Trade Commission (FTC) on Nov. 29 over charges that it violated the Federal Trade Commission Act by making public to advertisers consumers' private information.

DAA should partner with browsers on Do Not Track, says FTC chairman

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The Digital Advertising Alliance should work to implement its online behavioral advertising opt-out mechanism on a browser level, said Federal Trade Commission (FTC) chairman Jon Leibowitz on Nov. 8.

On the issue of online privacy, where do industry and government agree?

On the issue of online privacy, where do industry and government agree?

Several points of alignment between government officials and industry executives emerged at a recent hearing on consumer online privacy.

FTC, COPPA and PII, oh my

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The Federal Trade Commission's proposed revisions to the Children's Online Privacy Protection Act could open the door to broader online advertising implications.

Reebok settles with FTC for $25 million over 'deceptive' ads

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Athletic apparel and footwear company Reebok agreed to settle with the Federal Trade Commission (FTC) for $25 million over charges that Reebok ran "unsubstantiated" and "deceptive" ads for its EasyTone and RunTone shoes, David Vladeck, director of the FTC's Bureau of Consumer Protection, said on Sept. 28.

FTC proposes online child-privacy rule changes

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The Federal Trade Commission (FTC) outlined proposed changes to the Children's Online Privacy Protection Act (COPPA) on Sept. 15 that would expand the law to impact companies collecting data from individuals under 13 years of age to serve behaviorally targeted ads online or via mobile devices.

Connecticut seeks agencies for $22M tourism account

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The state of Connecticut is seeking up to six agencies to provide marketing services for its Department of Economic and Community Development and Office of Tourism.

Google pays $500M to settle federal charges

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Google has forfeited $500 million to settle US Justice Department charges that it helped Canadian pharmacies target US consumers through its AdWords product. The ads resulted in the "unlawful importation" of prescription drugs, according to the Justice Department.

Senate bills would require data-breach notification

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Companies that suffer a data breach would be required to notify the federal government, law enforcement and consumers if a bill introduced this week by US Sens. Tom Carper (D-Del.) and Roy Blunt (R-Mo.) is signed into law.

NTIS seeks outside help to boost Web traffic

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The National Technical Information Service (NTIS) issued a sources-sought notice on July 8, in search of outside firms to submit strategies that would streamline and expand the agency's marketing and communications efforts. NTIS seeks to drive website traffic through search engine optimization, search engine marketing and information architecture.

Quantcast expands reach of industry opt-out icon

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Audience-measurement company Quantcast Corp. will enable small- and medium-sized online publishers to adopt the Digital Advertising Alliance's (DAA) Advertising Option icon for free this month, the company said July 6. The partnership will expand the reach of the trade group's self-regulation program to a majority of Quantcast's 25 million-plus publisher customers.

Q&A: Peter Kosmala, managing director, Digital Advertising Alliance

Q&A: Peter Kosmala, managing director, Digital Advertising Alliance

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With nearly 10 digital privacy bills introduced this Congress, Peter Kosmala, managing director of the Digital Advertising Alliance, discusses what the organization is doing to raise consumer awareness of the industry's self-regulation program, responds to its reported challenges and explains how the industry plans to address mobile privacy.

Google confirms FTC subpoena, investigation

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The Federal Trade Commission notified Google on June 23 that it is investigating the company's search and advertising business, Google said in a regulatory filing the following day.

More Congressional action, same industry inaction

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Congress is finally wrapping its head around mobile devices' GPS capabilities. Last week saw two bills introduced that would outlaw nonconsensual location tracking and sharing.

Johnson & Johnson to restructure marketing operations

Johnson & Johnson (J&J), the global healthcare manufacturer, is overhauling the structure of its consumer business to streamline the division and give more authority to regional market heads. The restructure, led by Jesse Wu, worldwide chairman of J&J's consumer healthcare division, abolishes the existing global reporting structure to create four geographical units: EMEA; North America; Asia Pacific; and Latin America.

Mozilla debuts enforcement-challenged mobile Do Not Track tool

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Do Not Track has gone mobile. Mozilla added the anti-tracking mechanism to a beta version of its Firefox for Android mobile browser on May 20. According to Mozilla, it's the first mobile browser to feature a Do Not Track mechanism.

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