Government Catalog Summit Set for November

Share this article:
Amtower & Company's second B2G Catalog Summit will take place Nov. 10-11 in Chicago at the DoubleTree O'Hare hotel, the marketing advisory firm for companies targeting government business said yesterday.


"Interest in the government market has never been higher," Mark Amtower, founder of the Highland, MD, company, said.


"[Uncle Sam] continues to grow and attract even more participants," he said. "This conference is designed to help any BTB catalog company understand how federal buyers are influenced, and to develop a mix of tactics that suits their product or service, and deliver within their budget constraints. The opportunity for catalogers continues to be extraordinary, and generally ignored."


Presenters will include Amtower, Amy Africa, Don Libey and Richard Mackey. Information on the event can be found at http://www.federaldirect.net/b2gsummit.html.


Share this article:
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Generating Loyalty for Brands and Retailers in an Omnichannel World

Generating Loyalty for Brands and Retailers in an ...

Harnessing personas, loyalty programs, and new technologies can help marketers better connect with customers.

News Byte: Salesforce Forms Unit to Focus on Verticals

News Byte: Salesforce Forms Unit to Focus on ...

The industries business unit, led by ex-White House CIO Vivek Kundra, will serve six industry groupings.

Columbia U. Puts the "Do" in "Donation"

Columbia U. Puts the "Do" in "Donation"

Columbia University raises nearly $7 million in donations in just 24 hours with a combination of social media, live events, and gamification.