Government Catalog Summit Set for NovemberAmtower & Company's second B2G Catalog Summit will take place Nov. 10-11 in Chicago at the DoubleTree O'Hare hotel, the marketing advisory firm for companies targeting government business said yesterday.
"Interest in the government market has never been higher," Mark Amtower, founder of the Highland, MD, company, said.
"[Uncle Sam] continues to grow and attract even more participants," he said. "This conference is designed to help any BTB catalog company understand how federal buyers are influenced, and to develop a mix of tactics that suits their product or service, and deliver within their budget constraints. The opportunity for catalogers continues to be extraordinary, and generally ignored."
Presenters will include Amtower, Amy Africa, Don Libey and Richard Mackey. Information on the event can be found at http://www.federaldirect.net/b2gsummit.html.