GoTo.com Flaunts Its Goods to High-End Advertisers With New Ad Campaign

Share this article:
GoTo.com, a search, shopping and auction portal, launched a national integrated marketing campaign on Friday with the ultimate goal of attracting 10,000 new high-end advertisers by the end of the year.


The four-month campaign is designed to primarily target medium and large companies conducting business on the Web. It consists of traditional direct marketing, opt-in e-mail, referral marketing and online advertising components.


The campaign focuses on the expansive reach of the GoTo network through its recent partnerships with America Online, CompuServe, Netscape and CNET. GoTo claimed that its search results will reach up to 60 million unique users, or roughly 75 percent of the U.S. online audience, once these partnerships are finalized.
Share this article:
close

Next Article in Database Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Database Marketing

Making Data Breach Readiness a Priority

Making Data Breach Readiness a Priority

5 ways marketers can prepare for possible data breaches.

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

Cloud-based marketing automation behemoth Marketo joins forces with marketing intelligence company DiscoverOrg to improve its data collection capabilities.

A Toast to Marketing Attribution

A Toast to Marketing Attribution

Vino accessories and storage company Wine Enthusiast indentifies top and underperforming affiliates using algorithmic marketing attribution.