GoTo.com Flaunts Its Goods to High-End Advertisers With New Ad Campaign

Share this article:
GoTo.com, a search, shopping and auction portal, launched a national integrated marketing campaign on Friday with the ultimate goal of attracting 10,000 new high-end advertisers by the end of the year.


The four-month campaign is designed to primarily target medium and large companies conducting business on the Web. It consists of traditional direct marketing, opt-in e-mail, referral marketing and online advertising components.


The campaign focuses on the expansive reach of the GoTo network through its recent partnerships with America Online, CompuServe, Netscape and CNET. GoTo claimed that its search results will reach up to 60 million unique users, or roughly 75 percent of the U.S. online audience, once these partnerships are finalized.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Word to the Wise: 100% Viewability

Word to the Wise: 100% Viewability

100% viewability is quite the myth.

12 Big Data Facts for Marketers in 2014

12 Big Data Facts for Marketers in 2014

The idea of Big Data is nothing new, but its potential to solve today's problems and spark innovation is unprecedented.

Harvard Prof: Marketers Need to Step Up Their Predictive Abilities

Harvard Prof: Marketers Need to Step Up Their ...

Statistics expert Edo Airoldi says data must be paired with predictive analytics before marketers can truly forecast customer behavior.