Google's AdWord changes to go into effect by mid-June
Google will start incorporating landing page load time as a factor in its quality score for AdWords in mid-June, the search giant said in a blog post this month.
Google's quality score influences an ad's position on Google and the Google network. It is also used to calculate a keyword's minimum bid.
Google first announced in March that it would consider landing page load time when determining quality score and said implementation would be “in about a month.”
Advertisers with AdWords accounts can go to Google's keyword analysis page to review their load time evaluations.