Google's AdWord changes to go into effect by mid-June

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Google will start incorporating landing page load time as a factor in its quality score for AdWords in mid-June, the search giant said in a blog post this month.

Google's quality score influences an ad's position on Google and the Google network. It is also used to calculate a keyword's minimum bid.

Google first announced in March that it would consider landing page load time when determining quality score and said implementation would be “in about a month.”

Advertisers with AdWords accounts can go to Google's keyword analysis page to review their load time evaluations.

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