Google's AdWord changes to go into effect by mid-June

Share this article:

Google will start incorporating landing page load time as a factor in its quality score for AdWords in mid-June, the search giant said in a blog post this month.

Google's quality score influences an ad's position on Google and the Google network. It is also used to calculate a keyword's minimum bid.

Google first announced in March that it would consider landing page load time when determining quality score and said implementation would be “in about a month.”

Advertisers with AdWords accounts can go to Google's keyword analysis page to review their load time evaluations.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

IAB Tech Lab to Set Global Digital Marketing Standards

IAB Tech Lab to Set Global Digital Marketing ...

In looking to solve complex tech issues, the association opens up full membership to agencies and solutions providers.

Integration Meets Innovation in Planters' Digital Campaign

Integration Meets Innovation in Planters' Digital Campaign

The snacks brand found a healthy way to navigate today's world of digital marketing saturation.

USA Today Decides to Play Games for Real

USA Today Decides to Play Games for Real

It partners with game-maker Arkadium to add 60 new digital games to its site, offering advertisers more segmented breakdowns of players.