Google

In Enhancing AdWords, Does Google Diminish Innovation?

In Enhancing AdWords, Does Google Diminish Innovation? By

Google's unified desktop/mobile platform update may be more about pleasing Wall Street than the direct marketers it serves.

Is the U.S. patent system broken?

Is the U.S. patent system broken?

The patent system needs to be updated and the bickering between manufacturers results in inferior products, hurting consumers and marketers.

Digital technology that goes well beyond creativity

Digital technology that goes well beyond creativity By

Torrence Boone, Google top dog and Caples 35 honorary chair, wants to help you tell a story.

Internet giant Google loses a few inches

Internet giant Google loses a few inches By

A lot of people had a pretty bad day on October 18—we're looking at you RR Donnelley & Sons Co.—but Google is having a pretty bad year-over-year.

The TV revolution

The TV revolution By

Mr Youth expects Microsoft, Apple, and Google to lead the way to television's future.

Bing: the mean girl of the search engine world

Bing: the mean girl of the search engine world By

In the world of search engine cliques, Google is queen bee wile Bing falls short as a wannabe.

Internet behemoths take on Capitol Hill

Internet behemoths take on Capitol Hill By

Shape policy or be ruled by it is the likely reasoning behind Facebook, Google, and other major online players joining The Internet Association

Google finally opts for a 'Do Not Track' option

Google finally opts for a 'Do Not Track' option By

Analysts speculate the reasoning behind Google's 'Do Not Track' addition to Chrome, and question whether legislation will ensue nonetheless.

SMB e-retailers see value in Google's Trusted Stores

SMB e-retailers see value in Google's Trusted Stores

Skepticism remains about the overall efficacy of the Google Trusted Stores program for e-commerce storefronts.

Google's Motorola unit files patent complaint against Apple

Google's Motorola unit files patent complaint against Apple

Google's reinvention of the Motorola Mobility business it acquired last year continues apace.

Google adds 13 languages to voice search

Google adds 13 languages to voice search

Search giant Google has expanded the net of its mobile voice search capabilities by adding 13 new languages to the Voice Search service for Android phones.

Google acquires Frommer's

Google acquires Frommer's By

Having acquired Frommer's from John Wiley & Sons on Aug. 13, Google now plans to add the travel guide trademark to its previous Zagat acquisition in an effort to expand its Google+Local platform.

Motorola terminates 4,000 employees

Motorola terminates 4,000 employees By

Motorola Mobility will terminate 4,000 employees and close or consolidate approximately one-third of its branches.

Google, still defiant, owes $22.5m in FTC privacy settlement

Google, still defiant, owes $22.5m in FTC privacy settlement

The Federal Trade Commission (FTC) announced on August 9 terms and details of a $22.5 million settlement with Google relating to tracking-cookie practices from the Google DoubleClick advertising network.

Google launches Google Trusted Stores program for U.S. businesses

Google launches Google Trusted Stores program for U.S. businesses By

Google has launched a program to increase sales for merchants and help e-commerce shoppers in the U.S. feel more confident in their purchases.

A googolplex of Google news

A googolplex of Google news By

What's Google been up to lately? What hasn't Google been up to lately, more like it.

Google revamps its integrated ad platform

Google revamps its integrated ad platform By

Google unveiled on June 5 what it called the "biggest ever overhaul" of its DoubleClick ad platform, a tool that aims to enable marketers and agencies to more easily manage their ad campaigns across a variety of channels.

ComScore enhances mobile behavior measurement with Mobile Metrix 2.0

ComScore enhances mobile behavior measurement with Mobile Metrix 2.0 By

ComScore has launched an enhanced version of its mobile behavior measurement service.

Facebook acquisition makes big splash

Facebook acquisition makes big splash

Most experts see Facebook's billion dollar acquisition of Instagram in April as defensive and overpriced.

Google nabs TxVia for its mobile wallet offering

Google nabs TxVia for its mobile wallet offering By

I know this is silly, but the term "mobile wallet" sounds odd to my ear. Aren't all wallets mobile in that you can carry them around with you in your pocket or purse?

SXSW Interactive: day one

SXSW Interactive: day one

Experiencing South by Southwest (SXSW) Interactive is like witnessing a marketing lab. Every conceivable way to promote a service, product, or even an educational session is on full display.

Google privacy changes are a question mark for marketers

Google privacy changes are a question mark for marketers

Google's privacy policy changes, which go into effect on March 1, unify its terms of service across its major Web products — including YouTube, Gmail and search — allowing for greater sharing of user information with advertisers.

Twitter Tuesday recap: You asked, Epsilon answered

Twitter Tuesday recap: You asked, Epsilon answered By

On Feb. 21, Kerry Morris, Epsilon's VP of online solutions, took over @dmnews and shared boatloads of practical insights on data, search and the nature of multichannel marketing. Check out some highlights from the discussion.

White House unveils "Consumer Privacy Bill of Rights"

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The Obama administration released its "Consumer Privacy Bill of Rights" for web consumers on Feb. 23, aimed at giving people more control over how their personal information is collected and used online.

Google-y eyes

Google-y eyes By

The clandestine Google X Labs is reportedly planning the release of some augmented reality glasses that will knock your figurative socks off.

Forrester: Google, Amazon, Apple, Facebook dominate e-commerce

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Google, Amazon, Apple, and Facebook will continue to dominate online business, but Internet retailers and marketers should tread carefully in partnering with them, according to a Feb. 7 Forrester report.

Vicks gets moms' ear with flu warnings

Vicks gets moms' ear with flu warnings

New and expecting moms can track regional flu activity with ads from mobile apps.

Dish Network misses mark on static 'offer'

Dish Network misses mark on static 'offer'

Talk about your "static" emails. On Jan. 2, Dish Network contacted a Direct Marketing News staffer who willingly agreed to accept emails from the satellite TV services provider. Poor staffer.

To know me is to target me

To know me is to target me

While privacy concerns are understandable, what most people care about at the end of the day is the price-value equation. They're willing to give up personal information about themselves if it helps a marketer target them more effectively and efficiently. If you can use past behaviors and stated preferences to deliver a better experience and waste less time, go for it.

Good habits for social CMOs

Good habits for social CMOs

Businesses can no longer ignore the social media explosion. For CMOs, success boils down to seven habits.

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