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Forrester: Google, Amazon, Apple, Facebook dominate e-commerce

February 09, 2012

Google, Amazon, Apple, and Facebook will continue to dominate online business, but Internet retailers and marketers should tread carefully in partnering with them, according to a Feb. 7 Forrester report.
 

Vicks gets moms' ear with flu warnings

February 01, 2012

New and expecting moms can track regional flu activity with ads from mobile apps.
 

Dish Network misses mark on static 'offer'

February 01, 2012

Talk about your "static" emails. On Jan. 2, Dish Network contacted a Direct Marketing News staffer who willingly agreed to accept emails from the satellite TV services provider. Poor staffer.
 

To know me is to target me

Scott Donaton, Ensemble February 01, 2012

While privacy concerns are understandable, what most people care about at the end of the day is the price-value equation. They're willing to give up personal information about themselves if it helps a marketer target them more effectively and efficiently. If you can use past behaviors and stated preferences to deliver a better experience and waste less time, go for it.
 

Good habits for social CMOs

Clara Shih, Hearsay Social February 01, 2012

Businesses can no longer ignore the social media explosion. For CMOs, success boils down to seven habits.
 

Google's new privacy policy will share user data across products

January 27, 2012

Google's new overarching privacy policy will allow the company to share user data gathered from services including YouTube, Gmail, Picasa and the Google search engine, the company said in a new privacy statement.
 

SOPA and PIPA: The Internet is still in danger

January 19, 2012

Although yesterday's widespread Web protest against SOPA and PIPA changed some lawmakers' minds, the Orwellian legislation isn't quite dead.
 

Google revenue up 29%, marketing spend increases 62%

January 19, 2012

Google generated $37.9 billion in revenue during 2011, a 29% increase compared with the previous year. Revenue from advertising also increased 29% year-over-year to total $36.5 billion, contributing 96% of Google's overall revenue. The company increased its spending on sales and marketing by 62% compared with the previous year to $4.5 billion.
 

Google, Goldilocks and online privacy

January 18, 2012

To be surprised at Google for launching a broad-reaching campaign touting its privacy is weird.
 

Twitter hires ex-Google ad sales exec

January 18, 2012

Twitter hired Rob Goulding as its national inside sales manager, Twitter spokesperson Matt Graves confirmed on Jan. 18. The hire took effect yesterday.
 

Study: U.S. search spend up 14%

January 13, 2012

U.S. marketers spent 14% more money on search advertising in the fourth quarter of 2011 than they did during the prior year's final quarter, according to a study by digital marketing firm Efficient Frontier.
 

Q&A: Pete Deutschman, founder and chief buddy, The Buddy Group

January 09, 2012

Pete Deutschman, founder and chief buddy of digital agency The Buddy Group, predicts that text campaigns will diminish in 2012, or as he calls it, the Year of Google.
 

Reports: Google Chrome campaign violates Google's paid link policy

January 03, 2012

A sponsored post campaign for Google's Chrome browser violated the company's paid link policy, according to reports.
 

Will Google's paid ads affect marketers?

January 01, 2012

Google's paid ads: What will the impact be for marketers? Dorothy Weaver, VP of digital marketing services at Acquirgy, and Tej Shah, VP of e-commerce and marketing at Blue Soda Promo, weigh in.
 

Google testing search ads featuring email opt-ins

December 30, 2011

Google is testing an ad unit that would allow consumers to opt in to email newsletters within the ad, according to reports.
 

Walking thru the PayPal Shopping Showcase

December 19, 2011

PayPal said to visit its Shopping Showcase for a big-picture look at its mobile payment plans.
 

Taking some of the 'you' out of YouTube?

December 14, 2011

YouTube has a whole new look and feel — and some people just aren't digging it.
 

Google buys restaurant recommendation firm

December 13, 2011

Google acquired personalized recommendation company Clever Sense, the company said on Dec. 13. A Google spokesperson declined to disclose terms of the acquisition.
 

Google, Visit Florida partner on digital travel marketing co-op

December 12, 2011

Google and Visit Florida, the state's official tourism marketing organization, have partnered on a digital marketing cooperative program that spans display, video and mobile, the companies said on Dec. 12.
 

Q&A: Clara Shih, CEO and cofounder, Hearsay Social

December 11, 2011

Clara Shih, CEO and cofounder of social marketing firm Hearsay Social and author of The Facebook Era, discusses data and privacy on Facebook and what could come of Amazon integrating with the social media behemoth.
 

You are here

December 07, 2011

I may originally hail from New Jersey, but I still can't find my way around a mall. The new indoor Google Maps aims to help.
 

Is Groupon righting its ship?

December 01, 2011

Groupon's initial public offering (IPO) last month raised $700 million, the largest IPO by an Internet company since Google's in 2004 generated $1.7 billion. Many are now questioning, in spite of the IPO's success, whether the daily deals site will continue its upward trajectory or if this is simply a honeymoon period before reality sets in.
 

Marketers mum on Android patent lawsuit

Amanda Green December 01, 2011

Although Oracle's lawsuit against Google for infringing on Java patents to develop the Android operating system has the potential to drive up costs for marketers who use the platform, most are keeping their concerns to themselves as the litigious saga continues.
 

WordPress.com's WordAds to rival Google's AdSense

November 30, 2011

Web development company Automattic has developed a display advertising product for its WordPress.com blogging platform. The first WordAds will appear during the first quarter of 2012 and will run on desktop, mobile and iPad.
 

No plans to put ads in Google+, says Google executive

November 10, 2011

Google has no plans to run ads within its Google+ social network, said Christian Oestlien, head of social advertising products at Google, during a keynote address at the ad:tech New York conference on Nov. 9.
 

Google bows Google+ Pages

November 07, 2011

Google has finally begun to roll out Google+ profiles for brands, but they may not have been worth the wait.
 

Google Offers adds 14 deal providers

October 27, 2011

Google expanded its daily deals product Google Offers on Oct. 26 to include offers from 14 deal providers, such as Gilt City, Tippr and Mamapedia. The company also added a form that enables consumers to personalize Offers according to their interests.
 

Did your Google ranking fall this year? Regain your SEO foothold with video

Dr. Melody King, VP of Sales & Marketing, Treepodia October 18, 2011

If you have seen your search traffic drop since Google rolled out several algorithm updates earlier this year, you can see your traffic numbers climb in no time—simply by adopting video.
 

Google revenue up 33% in Q3

October 13, 2011

Google reported $9.72 billion in revenue for the third quarter of 2011, a 33% increase compared with Q3 2010. Google's advertising revenue generated 96% of total revenue during the third quarter.
 

Groupon COO departs for Google

September 23, 2011

Groupon COO Margo Georgiadis has left to join Google as president of Americas, the daily deals site said on Sept. 23.