February 11, 2013
Google's unified desktop/mobile platform update may be more about pleasing Wall Street than the direct marketers it serves.
December 01, 2012
The patent system needs to be updated and the bickering between manufacturers results in inferior products, hurting consumers and marketers.
December 01, 2012
Torrence Boone, Google top dog and Caples 35 honorary chair, wants to help you tell a story.
October 19, 2012
A lot of people had a pretty bad day on October 18—we're looking at you RR Donnelley & Sons Co.—but Google is having a pretty bad year-over-year.
October 16, 2012
Mr Youth expects Microsoft, Apple, and Google to lead the way to television's future.
September 25, 2012
In the world of search engine cliques, Google is queen bee wile Bing falls short as a wannabe.
September 19, 2012
Shape policy or be ruled by it is the likely reasoning behind Facebook, Google, and other major online players joining The Internet Association
September 18, 2012
Analysts speculate the reasoning behind Google's 'Do Not Track' addition to Chrome, and question whether legislation will ensue nonetheless.
September 01, 2012
Skepticism remains about the overall efficacy of the Google Trusted Stores program for e-commerce storefronts.
August 20, 2012
Google's reinvention of the Motorola Mobility business it acquired last year continues apace.
August 17, 2012
Search giant Google has expanded the net of its mobile voice search capabilities by adding 13 new languages to the Voice Search service for Android phones.
August 14, 2012
Having acquired Frommer's from John Wiley & Sons on Aug. 13, Google now plans to add the travel guide trademark to its previous Zagat acquisition in an effort to expand its Google+Local platform.
August 13, 2012
Motorola Mobility will terminate 4,000 employees and close or consolidate approximately one-third of its branches.
August 09, 2012
The Federal Trade Commission (FTC) announced on August 9 terms and details of a $22.5 million settlement with Google relating to tracking-cookie practices from the Google DoubleClick advertising network.
June 07, 2012
Google has launched a program to increase sales for merchants and help e-commerce shoppers in the U.S. feel more confident in their purchases.
June 06, 2012
What's Google been up to lately? What hasn't Google been up to lately, more like it.
June 05, 2012
Google unveiled on June 5 what it called the "biggest ever overhaul" of its DoubleClick ad platform, a tool that aims to enable marketers and agencies to more easily manage their ad campaigns across a variety of channels.
May 07, 2012
ComScore has launched an enhanced version of its mobile behavior measurement service.
May 01, 2012
Most experts see Facebook's billion dollar acquisition of Instagram in April as defensive and overpriced.
April 04, 2012
I know this is silly, but the term "mobile wallet" sounds odd to my ear. Aren't all wallets mobile in that you can carry them around with you in your pocket or purse?
March 09, 2012
Experiencing South by Southwest (SXSW) Interactive is like witnessing a marketing lab. Every conceivable way to promote a service, product, or even an educational session is on full display.
March 01, 2012
Google's privacy policy changes, which go into effect on March 1, unify its terms of service across its major Web products — including YouTube, Gmail and search — allowing for greater sharing of user information with advertisers.
February 27, 2012
On Feb. 21, Kerry Morris, Epsilon's VP of online solutions, took over @dmnews and shared boatloads of practical insights on data, search and the nature of multichannel marketing. Check out some highlights from the discussion.
The Obama administration released its "Consumer Privacy Bill of Rights" for web consumers on Feb. 23, aimed at giving people more control over how their personal information is collected and used online.
February 22, 2012
The clandestine Google X Labs is reportedly planning the release of some augmented reality glasses that will knock your figurative socks off.
Google, Amazon, Apple, and Facebook will continue to dominate online business, but Internet retailers and marketers should tread carefully in partnering with them, according to a Feb. 7 Forrester report.
February 01, 2012
New and expecting moms can track regional flu activity with ads from mobile apps.
February 01, 2012
Talk about your "static" emails. On Jan. 2, Dish Network contacted a Direct Marketing News staffer who willingly agreed to accept emails from the satellite TV services provider. Poor staffer.
February 01, 2012
While privacy concerns are understandable, what most people care about at the end of the day is the price-value equation. They're willing to give up personal information about themselves if it helps a marketer target them more effectively and efficiently. If you can use past behaviors and stated preferences to deliver a better experience and waste less time, go for it.
February 01, 2012
Businesses can no longer ignore the social media explosion. For CMOs, success boils down to seven habits.
Company of the week R2C GroupR2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
