Forget Halloween. Marketers are already gearing up for the winter holiday season.
A European Court ruling has given individuals the "right to be forgotten" via search—but is the right to personal privacy really just censorship in disguise?
The search engine giant introduces a new concept that reinforces old values.
There's a new debate among marketers about what defines a post as a guest blog or SPAM.
The search engine giant calls it quits with the Android smartphone and Bluetooth accessories provider.
Google is planning to scrap iGoogle in November. Getting rid of iGoogle is a lazy cop out. If clean design is your new corporate initiative, then make iGoogle cleaner.
For Google, aggregated paid clicks increase, as average CPCs drop.
Will Adlucent's BuyerPath for Product Ads software improve Google's PLAs?
Google's unified desktop/mobile platform update may be more about pleasing Wall Street than the direct marketers it serves.
The patent system needs to be updated and the bickering between manufacturers results in inferior products, hurting consumers and marketers.
Torrence Boone, Google top dog and Caples 35 honorary chair, wants to help you tell a story.
A lot of people had a pretty bad day on October 18—we're looking at you RR Donnelley & Sons Co.—but Google is having a pretty bad year-over-year.
Mr Youth expects Microsoft, Apple, and Google to lead the way to television's future.
In the world of search engine cliques, Google is queen bee wile Bing falls short as a wannabe.
Shape policy or be ruled by it is the likely reasoning behind Facebook, Google, and other major online players joining The Internet Association
Analysts speculate the reasoning behind Google's 'Do Not Track' addition to Chrome, and question whether legislation will ensue nonetheless.
Skepticism remains about the overall efficacy of the Google Trusted Stores program for e-commerce storefronts.
Google's reinvention of the Motorola Mobility business it acquired last year continues apace.
Search giant Google has expanded the net of its mobile voice search capabilities by adding 13 new languages to the Voice Search service for Android phones.
Having acquired Frommer's from John Wiley & Sons on Aug. 13, Google now plans to add the travel guide trademark to its previous Zagat acquisition in an effort to expand its Google+Local platform.
Motorola Mobility will terminate 4,000 employees and close or consolidate approximately one-third of its branches.
The Federal Trade Commission (FTC) announced on August 9 terms and details of a $22.5 million settlement with Google relating to tracking-cookie practices from the Google DoubleClick advertising network.
Google has launched a program to increase sales for merchants and help e-commerce shoppers in the U.S. feel more confident in their purchases.
What's Google been up to lately? What hasn't Google been up to lately, more like it.
Google unveiled on June 5 what it called the "biggest ever overhaul" of its DoubleClick ad platform, a tool that aims to enable marketers and agencies to more easily manage their ad campaigns across a variety of channels.
ComScore has launched an enhanced version of its mobile behavior measurement service.
Most experts see Facebook's billion dollar acquisition of Instagram in April as defensive and overpriced.
I know this is silly, but the term "mobile wallet" sounds odd to my ear. Aren't all wallets mobile in that you can carry them around with you in your pocket or purse?
Experiencing South by Southwest (SXSW) Interactive is like witnessing a marketing lab. Every conceivable way to promote a service, product, or even an educational session is on full display.
Company of the Week
As the leading source for direct marketing youth data, ASL Marketing connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics. We provide access to the most comprehensive, response driven youth database available - over 175 million active high school, college and young adult consumers and their parents. We offer custom solutions devised to meet your specific target and goal. Our data customization allows you to pinpoint your audience by selecting by age, ethnicity, grad year, etc... Our clients range across all industries including Financial Services, Technology, Health & Beauty, Retail, Educational Services, Recruitment, and more.
As the leading source for direct marketing youth data, ASL Marketing connects your ...