Google, Yahoo still top, says Nielsen

Share this article:

Nielsen Online has released its October US search market share rankings. Google remains on top with 61.2% of the total number of queries, which is around 7.8 billion. Yahoo unsurprisingly remains in second with 16.9%.

Google and Yahoo's rankings went up and down, respectively, just over one percentage point since September when Google garnered 59.7% and Yahoo, 18.1%.

Yahoo's ranking represents a 12% decrease in year-over-year standings. It remains to be seen who will replace Jerry Yang as Yahoo's CEO since his resignation last week, and if they can revitalize the company.

MSN, the third largest search engine in market share, stayed about level dropping from 11.8% in September to 11.4% in October.

AOL Search earned 4.3% of the share while Ask.com came in fifth with 2.3%.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

IAB Tech Lab to Set Global Digital Marketing Standards

IAB Tech Lab to Set Global Digital Marketing ...

In looking to solve complex tech issues, the association opens up full membership to agencies and solutions providers.

Integration Meets Innovation in Planters' Digital Campaign

Integration Meets Innovation in Planters' Digital Campaign

The snacks brand found a healthy way to navigate today's world of digital marketing saturation.

USA Today Decides to Play Games for Real

USA Today Decides to Play Games for Real

It partners with game-maker Arkadium to add 60 new digital games to its site, offering advertisers more segmented breakdowns of players.