Google, Yahoo still top, says Nielsen

Share this article:

Nielsen Online has released its October US search market share rankings. Google remains on top with 61.2% of the total number of queries, which is around 7.8 billion. Yahoo unsurprisingly remains in second with 16.9%.

Google and Yahoo's rankings went up and down, respectively, just over one percentage point since September when Google garnered 59.7% and Yahoo, 18.1%.

Yahoo's ranking represents a 12% decrease in year-over-year standings. It remains to be seen who will replace Jerry Yang as Yahoo's CEO since his resignation last week, and if they can revitalize the company.

MSN, the third largest search engine in market share, stayed about level dropping from 11.8% in September to 11.4% in October.

AOL Search earned 4.3% of the share while Ask.com came in fifth with 2.3%.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Video's Going Programmatic, New Study Contends

Video's Going Programmatic, New Study Contends

Some 60% of brands now buy online video programmatically, according to a study from AOL's Adap.TV.

Dollar Growth Rate of Video to Peak This Year

Dollar Growth Rate of Video to Peak This ...

It will increase by 56% to $6 billion, then taper off due to growth in inexpensive mobile placements, says a new study.

Alliance Data Spends $2.3 Billion to Buy Conversant

Alliance Data Spends $2.3 Billion to Buy Conversant

CEO Ed Heffernan says the acquisition "bulks up" the digital marketing power of Alliance and its Epsilon and Loyalty One units.