Google-Yahoo deal finds another foe

Consumer organization US Public Interest Group (US PIRG) is officially opposing the Google-Yahoo advertising partnership. According to Reuters, the group sent a letter to the US attorney general, Michael Mukasey, saying the agreement could harm consumer privacy.

The US PIRG argues that because Yahoo and Google will control over 80% of the search ad market, advertisers will be forced to garner more information on those surfing the web because they would not be able to compete on price.

The US Department of Justice is still reviewing the partnership after a deadline extension earlier this month.
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the Week


As the leading source for direct marketing youth data, ASL Marketing connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics. We provide access to the most comprehensive, response driven youth database available - over 175 million active high school, college and young adult consumers and their parents. We offer custom solutions devised to meet your specific target and goal. Our data customization allows you to pinpoint your audience by selecting by age, ethnicity, grad year, etc... Our clients range across all industries including Financial Services, Technology, Health & Beauty, Retail, Educational Services, Recruitment, and more.


Featured Listings

ASL Marketing

ASL Marketing

As the leading source for direct marketing youth data, ASL Marketing connects your ...