Direct Line Blog

Google-Yahoo deal finds another foe

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Consumer organization US Public Interest Group (US PIRG) is officially opposing the Google-Yahoo advertising partnership. According to Reuters, the group sent a letter to the US attorney general, Michael Mukasey, saying the agreement could harm consumer privacy.

The US PIRG argues that because Yahoo and Google will control over 80% of the search ad market, advertisers will be forced to garner more information on those surfing the web because they would not be able to compete on price.

The US Department of Justice is still reviewing the partnership after a deadline extension earlier this month.
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