Google took to the stage in last night's game

Share this article:
Google came out of its Internet shell to do a TV ad during the Super Bowl for the very first time. The “Parisian Love” ad highlights the search engine's functionality while telling the story of man trying to win the heart of a woman in Paris. He searches the phrases “Study abroad in Paris, France,” “How to impress a French girl?” and “What are truffles,” as he looks to win her heart.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in Direct Line Blog

Was the Amazon Phone Ahead of Its Time?

Was the Amazon Phone Ahead of Its Time?

Is the future of mobile technology all mobile payments and NFC? Or will marketers ultimately make more use of 3D and augmented reality?

Move Over Millennials, Generation Z is on the Scene

Move Over Millennials, Generation Z is on the ...

What marketers need to know today about the potential customers of tomorrow.

Omnichannel Represents a Sea Change in Marketing

Omnichannel Represents a Sea Change in Marketing

Instead of thinking about channels first, marketers need think about customers and outcomes.