Direct Line Blog

Google to gobble up Groupon?

Share this article:

Media reports suggest that Google has its eye on Groupon, the leading social buying site. Really it's more than an eye; it's a more than $5 billion offer, according to All Things D's Kara Swisher.

Groupon, a company we've followed closely here at Direct Marketing News (read an interview with president/COO Rob Solomon here and Groupon's push for more national retailer deals here), offers daily discounts to its subscribers through e-mail, phone apps or social networking.

While neither company has confirmed the rumors yet, media reports suggest the deal could be completed at any moment. Of course, Google would face more anti-trust scrutiny for a deal of this size.

Whatever happens, most pundits see this as a good move for Google because Groupon will provide it with a stronger position one of the hottest marketing categories out there: local.

From The New York Times' Dealbook blog:

The deal would also be Google's boldest foray in local business online advertising, a large and untapped market it has been trying to get into, most recently by promoting Marissa Mayer to oversee the local business and attempting to buy Yelp, the local review site, last year.

Share this article:

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in Direct Line Blog

Voice of the Customer Is Far More Than Surveys

Voice of the Customer Is Far More Than ...

Linking what's learned from direct and indirect customer input creates a more holistic view of customers' expectations, needs, and perceptions.

All the Post Office Needs Is a Little Repackaging

All the Post Office Needs Is a Little ...

If big mailers want Standard Mail prices kept in line, they need to root, root, root for the Postal Service shipping team. It trails UPS and FedEx by $6 per ...

The State of B2B Marketing Automation

The State of B2B Marketing Automation

Adoption of marketing automation in B2B varies widely by industry—as does the perception of its value.