Google teams up with Salesforce.com

Share this article:

Salesforce.com and Google have formed an alliance to help businesses leverage the Internet to achieve success.

The two companies have launched the Salesforce Group Edition featuring Google AdWords. It combines the power of Salesforce on-demand CRM applications with the Google AdWords platform.

Salesforce.com will be the first on-demand company to resell the Google AdWords platform. It will also act as an official distribution channel for the Google AdWords product. The alliance spans 43 countries and encompasses distribution, technology and co-marketing efforts.

Salesforce Group Edition featuring Google AdWords will help companies acquire new customers and grow their business. It aids companies in advertising, creating leads, closing business and retaining customers.

The companies said in a statement that their common belief in corporate philanthropy brought them together. In July of 2000, Saleforece.com launched the Saleforece.com Foundation, which operates under the company's innovative "1/1/1 Model": a commitment to deliver 1 percent time, 1 percent equity and 1 percent product to nonprofit organizations and, most recently, to be "one" with the earth.

Since its launch, the Saleforece.com Foundation has donated their product to more than 2,000 nonprofits.

Google has also given free online advertising to selected nonprofits through its Google Grants program, supporting more than 2,500 nonprofit organizations in 16 countries to date.

The Salesforce.com Foundation and Google are now teaming up to donate the new Salesforce Group Edition featuring Google AdWords to each other's nonprofit grantees. These selected nonprofits will be able to gain access to the same integrated sales and marketing success that is available to the private sector at no cost.

Salesforce Group Edition featuring Google AdWords will also be made available to additional nonprofits within the next quarter.

Salesforce Group Edition featuring Google AdWords is available in a five-user edition for a special 30-day promotional price of $600 a year, including a $50 AdWords credit.

The $50 AdWords promotional credit is available to new AdWords advertisers in the United States, Canada and Mexico only. The list price of the solution is $1,200 a year. AppExchange applications may require an additional fee.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Customer Identity in the Digital Age

Customer Identity in the Digital Age

Industry experts explore the value in a person's cyber identity for marketers.

Epsilon Rebrands as End-to-End Marketing Solution

Epsilon Rebrands as End-to-End Marketing Solution

The goal is to flame the perception that technology and creativity live under one roof at the company, says President Andy Frawley.

Mobile Spend Vaults 76 Percent in First Half, IAB Reports

Mobile Spend Vaults 76 Percent in First Half, ...

Overall Internet ad revenues escalate by 15% to $23 billion, also fueled by increased activity in social media and video.