Google smart to put off facial recognition technology

Share this article:

Google is well known for looking into a wide range of technologies. Remember its late 2010 foray into wind power? However, it has decided to hold off on pursuing facial recognition technology, former CEO Eric Schmidt said yesterday at the All Things Digital D9 conference, according to various reports.

Schmidt was “particularly freaked out about the potential damage that a combination of facial recognition and mobile tracking can do,” to quote All Things Digital's Peter Kafka. In late March, Google denied a report by Time's Techland blog that it was developing a facial recognition app that would allow a consumer to take a photo of someone, match that photo to their Google profile, then receive that person's contact information.

Schmidt was wise to decide that facial recognition technology is a bridge too far  for consumers, especially considering that the company's monitoring of mobile devices doesn't sit well with some. Think of the consumer and media outrage that would have occurred if Google had released a facial recognition app around the time that its executives were defending the company's privacy policies on Capitol Hill. Schmidt and his colleagues on Google's management team made a good decision to punt that outrage at least a few years down the road.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in Direct Line Blog

Will American Wallets React to Jack Ma's "Open Sesame"?

Will American Wallets React to Jack Ma's "Open ...

Observers pooh-pooh Alibaba's chances to challenge Amazon and eBay, but the boss of China's e-commerce giant vows rapid U.S. expansion following his IPO.

Getting Email Out of the Friend Zone

Getting Email Out of the Friend Zone

It may not be the sexiest channel, but it is the most reliable.

Get Ready, New iPhones Change the Game for Marketers

Get Ready, New iPhones Change the Game for ...

Apple's new gadgets not only feed consumers' insatiable desire for video content, but also cast the spotlight on mobile marketers.