Direct Line Blog

Google smart to put off facial recognition technology

Share this article:

Google is well known for looking into a wide range of technologies. Remember its late 2010 foray into wind power? However, it has decided to hold off on pursuing facial recognition technology, former CEO Eric Schmidt said yesterday at the All Things Digital D9 conference, according to various reports.

Schmidt was “particularly freaked out about the potential damage that a combination of facial recognition and mobile tracking can do,” to quote All Things Digital's Peter Kafka. In late March, Google denied a report by Time's Techland blog that it was developing a facial recognition app that would allow a consumer to take a photo of someone, match that photo to their Google profile, then receive that person's contact information.

Schmidt was wise to decide that facial recognition technology is a bridge too far  for consumers, especially considering that the company's monitoring of mobile devices doesn't sit well with some. Think of the consumer and media outrage that would have occurred if Google had released a facial recognition app around the time that its executives were defending the company's privacy policies on Capitol Hill. Schmidt and his colleagues on Google's management team made a good decision to punt that outrage at least a few years down the road.

Share this article:
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week


Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. First-time and well-established mailers can rely on Fairfield Marketing Group's expertise to help launch campaigns into positive and profitable ventures.

Find out more here »

More in Direct Line Blog

Président Replaces Cheesy TV Spots with Digital

Président Replaces Cheesy TV Spots with Digital

Marketing + Cheese: What more could you want?

Unhidden YouTube Talent

Unhidden YouTube Talent

The problem with trends: Most brands find out about them when they're already cresting. But virality means getting behind a trend before it hits.

The Honeymoon's Over: How to Fix the Agency/Client Relationship

The Honeymoon's Over: How to Fix the Agency/Client ...

Marketers, if it annoys you when your agency leaves the toilet seat up—tell them. This and other tips on how to dispel the illusion of productivity.