Google Site Search Launches

Share this article:

Google Site Search, a rebranded and updated version of the company's Custom Search Business Edition, launched this week. Hosted by Google, the updated, advertising-free product allows businesses to add customized search functionality to their Web sites.

New features include enhanced index coverage and a custom synonym dictionary, as well as date and top results biasing.

“Google already indexes a lot of content on the Web, but in some cases, we may not be indexing all of the pages on a given Web site,” explained Nitin Mangtani, lead product manager for Google enterprise search. This new offering provides better index coverage, he said.

The new “date biasing” feature allows site owners to give a higher ranking to a product data sheet that was authored yesterday vs. one authored six months ago, Mangtani said. And “top results” biasing enables site owners to specify which sections of their sites they want to appear at the top of search results, he said.

Another new feature allows site owners to add their own custom synonym dictionary. So they can specify if they want “CD” to mean “certificate of deposit” or “compact disc,” Mangtani said.

Mangtani added that Google Site Search, which costs $100 a year for sites with up to 5,000 searchable pages, can also be an important tool for identifying trends and understanding the market and customer needs. For example, companies can see if their customers are searching for products or services that they do not offer.

“It helps them improve sales and conversion rates and helps them identify trends,” he said.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Video's Going Programmatic, New Study Contends

Video's Going Programmatic, New Study Contends

Some 60% of brands now buy online video programmatically, according to a study from AOL's Adap.TV.

Dollar Growth Rate of Video to Peak This Year

Dollar Growth Rate of Video to Peak This ...

It will increase by 56% to $6 billion, then taper off due to growth in inexpensive mobile placements, says a new study.

Alliance Data Spends $2.3 Billion to Buy Conversant

Alliance Data Spends $2.3 Billion to Buy Conversant

CEO Ed Heffernan says the acquisition "bulks up" the digital marketing power of Alliance and its Epsilon and Loyalty One units.