Google sets its eyes on social networking with OpenSocial

Share this article:

Google Inc. has released a new social platform, called OpenSocial, which gives Web site developers a set of application programming interfaces (APIs) to add social features to Web sites, regardless of the site. This provides a centralized tool set that eases development and distribution across the Internet.

This follows the news that social network Facebook plans expansion of its ad products. Unlike Facebook's APIs, which are specific to its network, Google is providing the widgets to any social network.

"There's a lot of innovation that will be spurred simply by creating a standard way for developers to run social applications in more places," said Jeff Huber, SVP of engineering at Google, in a press release.

MySpace, LinkedIn, Bebo Salesforce.com and Engage.com
have all committed to using OpenSocial. Facebook has not released information on whether it will join or not.

Flixster, FotoFlexer, iLike, RockYou, Slide, Theikos, and VirtualTourist have already built applications that use the OpenSocial APIs.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Video's Going Programmatic, New Study Contends

Video's Going Programmatic, New Study Contends

Some 60% of brands now buy online video programmatically, according to a study from AOL's Adap.TV.

Dollar Growth Rate of Video to Peak This Year

Dollar Growth Rate of Video to Peak This ...

It will increase by 56% to $6 billion, then taper off due to growth in inexpensive mobile placements, says a new study.

Alliance Data Spends $2.3 Billion to Buy Conversant

Alliance Data Spends $2.3 Billion to Buy Conversant

CEO Ed Heffernan says the acquisition "bulks up" the digital marketing power of Alliance and its Epsilon and Loyalty One units.