Google puts search in users hands

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Google released Google Custom Search Engine, a tool that lets publishers create a search engine focused on relevant content for their Web site.

Users select which pages they want to include in their index, how the content should be prioritized, whether others can contribute to their index and what the search results page will look like.

"Finding the most useful resources on the Web is a challenge for small businesses," said Lisa Gevelber, general manager of Quicken Small Business, a part of Intuit. "That's why we created JumpUp.com and added Google Custom Search Engine. We combined Google's technology with our nearly 15 years of small business experience to evaluate and select the most useful small business resources on the web and provide them to JumpUp.com users."

In addition to Intuit's JumpUp.com site, a number of other sites have already created Custom Search Engines. For example RealClimate.org, Macworld and Penton Media, Inc.

RealClimate.org is a resource on the science of climate change, a topic that is often controversial.

"With the Custom Google Search facility, we are able to create a searchable subset of the web that in our expert judgment provides solid and reliable information," said Gavin Schmidt of RealClimate. "Hopefully, it will allow users to get to the good stuff faster, without some of the confusion that currently occurs."

Google Custom Search Engine is available at www.google.com/coop/cse. Google plans to expand the offer internationally in the next few weeks.

"Utilizing the Google Custom Search Engine, Excavator gets immediate results for the user while acting as a filter for unwanted information," said Chad Phelps, group director of eMedia, Windows IT Pro / SQL Server Magazine / MSD2D "The topic targeting and site filtering has created an all-in-one opportunity to find independent Microsoft news, product information, and resources that have been technically vetted by Windows IT Media content experts.

"We have an unparalleled network of sites available to us, all of which we've made accessible through Excavator in conjunction with the Google Custom Search Engine," he said.

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