Google Offers New AdSense Formats

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Google has added six more ad format options for publishers displaying its AdSense contextual paid listings.


The new formats are: 125x125-pixel button with one listing; 120x140 vertical banner with two listings; 180x150 small rectangle with one listing; 160x600 wide skyscraper with five listings; 250x250 square with five listings; and 336x280 large rectangle with four listings.


The new ad formats join the four already offered: 728x90 leaderboard with four listings; 468x60 banner with two listings; 120x600 skyscraper with four listings; and 300x250 inline rectangle with four listings. Publishers can customize the color of the ads.


Google operates a self-service ad network that allows small publishers to sign up to display its pay-for-performance listings that are targeted to a Web page's content. It has said thousands of Web sites worldwide carry the listings. In addition to the new formats, Google added Dutch and Portugese support for AdSense, making it available in eight languages.


Brian Morrissey covers search marketing for DM News.com. To keep up with the latest search marketing news subscribe to our free e-mail weekly newsletter Search Engine Marketing by visiting http://www.dmnews.com/cgi-bin/newslettersub.cgi .

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