Google offers landing page optimization tool

Share this article:

Google has launched Website Optimizer to help AdWords advertisers test different landing pages to determine which drives the most conversions.

The tool lets marketers test variations in headlines, promotional copy or images. Graphs show which worked best with site visitors and why.

"We started AdWords to help advertisers increase traffic to their sites, and we started the Analytics platform to help advertisers pinpoint what problems there are with their sites," said Brett Crosby, senior manager at Google Analytics, Mountain View, CA. "The next logical platform was the optimizer, designed to allow advertisers to fix the problems of their Web sites."

The optimizer is integrated with Google AdWords and is free to AdWords advertisers. The self-service tool lets non-technical users to set up and run multivariate landing page experiments. Website Optimizer uses Google Analytics technology for tracking and reporting which landing page variation had the highest conversions.

Google is working with EpikOne and Optimost, which include Website Optimizer within their suite of professional services.

For more information, visit the Google AdWords Blog: http://adwords.blogspot.com/ or the Google Analytics Blog: http://analytics.blogspot.com/  

"We think, essentially, that this product will improve the quality of the Web as advertisers will create sites according to how users interact with the sites," Mr. Crosby said.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Customer Identity in the Digital Age

Customer Identity in the Digital Age

Industry experts explore the value in a person's cyber identity for marketers.

Epsilon Rebrands as End-to-End Marketing Solution

Epsilon Rebrands as End-to-End Marketing Solution

The goal is to flame the perception that technology and creativity live under one roof at the company, says President Andy Frawley.

Mobile Spend Vaults 76 Percent in First Half, IAB Reports

Mobile Spend Vaults 76 Percent in First Half, ...

Overall Internet ad revenues escalate by 15% to $23 billion, also fueled by increased activity in social media and video.