Google Nets Japanese AdSense Partners

Share this article:
Google signed its first Japanese distribution partners for its AdSense contextual listings program, the company said this week.


Web sites that began displaying AdSense text links on their content pages in December include Nifty Corp., Impress Corp. and Recruit About.com. In addition, NEC Corp.'s BigGlobe.com launched AdSense ads last week, and Jiji Press plans to display the ads soon.


Google, which boasts thousands of publishers in its pay-for-performance network, launched AdSense in Japan and a few European countries last month. AdSense uses Google's search technology to serve text listings related to Web pages' content.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Video's Going Programmatic, New Study Contends

Video's Going Programmatic, New Study Contends

Some 60% of brands now buy online video programmatically, according to a study from AOL's Adap.TV.

Dollar Growth Rate of Video to Peak This Year

Dollar Growth Rate of Video to Peak This ...

It will increase by 56% to $6 billion, then taper off due to growth in inexpensive mobile placements, says a new study.

Alliance Data Spends $2.3 Billion to Buy Conversant

Alliance Data Spends $2.3 Billion to Buy Conversant

CEO Ed Heffernan says the acquisition "bulks up" the digital marketing power of Alliance and its Epsilon and Loyalty One units.