Google nabs TxVia for its mobile wallet offering

Share this article:
Google unveils mobile payments, daily deals
Google unveils mobile payments, daily deals

I know this is silly, but the term “mobile wallet” sounds odd to my ear. Aren't all wallets mobile in that you can carry them around with you in your pocket or purse?

Okay, semantics. Sorry.

Anyway, the news here is that Google has announced its acquisition of  payment processing tech company TxVia, which means the Internet behemoth is, in the words of Google VP of wallets and payments Osama Bedier, “[accelerating] innovation towards our full Google Wallet vision.” The announcement was made in a Google blog post and didn't go into any detail about the specific terms of the arrangement.

Its vision, Google says, is about taking the commerce experience and making it better. Sounds good.

Now that Google's slipped TxVia into its proverbial wallet, it might use the latter company, which was founded back in 2008, to expand its platform beyond just near field communication, according to Forbes. Forbes notes that Google's been struggling to gain traction for its digi-wallet ever since it launched about a year ago.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in Direct Line Blog

The Long, Hard Road to Marketing Sophistication

The Long, Hard Road to Marketing Sophistication

If there are times when you feel like you're way behind on the customer journey, well, you probably are. But so is nearly everyone else.

What Top Marketers Read to Get Inspired

What Top Marketers Read to Get Inspired

DMN's 2014 40 Under 40 Award winners have a bevy of business books on their must-read lists.

The (Real) Nightmare Before Christmas

The (Real) Nightmare Before Christmas

Forget Halloween. Marketers are already gearing up for the winter holiday season.