Google, Microsoft fight it out

Share this article:

Does Microsoft's Bing search engine copy results from Google? Does it matter?

The two tech-sector giants have been going at it — at least as much as two companies can through their blogs and Twitter accounts – over this topic for much of the week. A short roundup: Google said Bing was stealing its search results on February 1; Microsoft said Google's accusations are “a spy-novelesque stunt to generate extreme outliers.”

However, the fight itself might be indicative of a changing search marketing landscape, according to Larry Dignan, editor-in-chief of ZDNet, who said: “My bottom line: Bing matters.”

“There's no way Google would give a rat's a** how its public results were being used if it wasn't worried about Bing,” he said on CBSNews.com. “Now the Google vs. Microsoft spat is very public, slightly entertaining and makes for great headlines.”

Freelance technology journalist Jared Newman of PCWorld, meanwhile, argues that Google has bigger things to worry about. “The revelation makes for a lively debate, but the back-and-forth between Google and Microsoft also reflects poorly on Google, the search juggernaut who surely has better things to do than slag on a competitor who has roughly 12% of the market (or 28% counting Yahoo).”

We'll be taking a deeper look at this subject, and what it means for marketers, in our March issue. Stay tuned.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in Direct Line Blog

What (Truly) Matters to Millennials

What (Truly) Matters to Millennials

A recent study reveals the things that millennials really care about—and what moves them to make a purchase.

The Long, Hard Road to Marketing Sophistication

The Long, Hard Road to Marketing Sophistication

If there are times when you feel like you're way behind on the customer journey, well, you probably are. But so is nearly everyone else.

What Top Marketers Read to Get Inspired

What Top Marketers Read to Get Inspired

DMN's 2014 40 Under 40 Award winners have a bevy of business books on their must-read lists.