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Snickers Russia highlights cautionary tales

Snickers Russia highlights cautionary tales

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According to Snickers, when people are hungry, they do stupid things.

To know me is to target me

To know me is to target me

While privacy concerns are understandable, what most people care about at the end of the day is the price-value equation. They're willing to give up personal information about themselves if it helps a marketer target them more effectively and efficiently. If you can use past behaviors and stated preferences to deliver a better experience and waste less time, go for it.

You are here

You are here

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I may originally hail from New Jersey, but I still can't find my way around a mall. The new indoor Google Maps aims to help.

Google + offers new challenges, opportunities for marketers

Google + offers new challenges, opportunities for marketers

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Google + is more than just a new social network and a chink in Facebook's armor—it's a critical piece of the Google puzzle. Google won't stop until it gets it right, and when that happens, I think we'll see a significant shift in our digital universe, which will have a defining impact on the landscape for marketers, brands, start-ups, consumers and the creative services industry.

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