Google Licenses infoUSA Data

Share this article:
InfoUSA, Omaha, NE, said yesterday that an agreement was reached to license its U.S. business database to Google for use in its Google Local search function.


Google Local debuted in March 2004 and lets users access local business listings, maps and directions by name or business type and location.


The infoUSA business database contains telephone-verified data on 14 million U.S. and Canadian businesses. The firm also provides local business content to Yahoo.


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Harvard Prof: Marketers Need to Step Up Their Predictive Abilities

Harvard Prof: Marketers Need to Step Up Their ...

Statistics expert Edo Airoldi says data must be paired with predictive analytics before marketers can truly forecast customer behavior.

The (Marketer's) TV Guide

The (Marketer's) TV Guide

Public broadcasting station WGBH in Boston cleans up its dirty data and boosts donations.

Acxiom Mobilizes and Socializes SMBs

Acxiom Mobilizes and Socializes SMBs

MyAcxiomPartner.com enables simple campaigns for social and mobile channels.