Google Licenses infoUSA Data

Share this article:
InfoUSA, Omaha, NE, said yesterday that an agreement was reached to license its U.S. business database to Google for use in its Google Local search function.


Google Local debuted in March 2004 and lets users access local business listings, maps and directions by name or business type and location.


The infoUSA business database contains telephone-verified data on 14 million U.S. and Canadian businesses. The firm also provides local business content to Yahoo.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

One Third of Companies Fail to Measure Data Quality ROI

One Third of Companies Fail to Measure Data ...

Twenty percent of companies assume their data quality tools pay off, while another 10% doesn't monitor ROI at all.

Ensighten and Anametrix Unite in an Open Relationship

Ensighten and Anametrix Unite in an Open Relationship

Ensighten's purchase of the analytics company is about giving ultimate ownership of data to marketers, says CEO Josh Manion.

The Perils (and Positives) of Vanity Metrics

The Perils (and Positives) of Vanity Metrics

Experts break down the up- and downsides of popular vanity metrics, such as Facebook likes and Twitter followers.