Google Licenses infoUSA Data

Share this article:
InfoUSA, Omaha, NE, said yesterday that an agreement was reached to license its U.S. business database to Google for use in its Google Local search function.


Google Local debuted in March 2004 and lets users access local business listings, maps and directions by name or business type and location.


The infoUSA business database contains telephone-verified data on 14 million U.S. and Canadian businesses. The firm also provides local business content to Yahoo.


Share this article:
close

Next Article in Database Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Database Marketing

Making Data Breach Readiness a Priority

Making Data Breach Readiness a Priority

5 ways marketers can prepare for possible data breaches.

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

Cloud-based marketing automation behemoth Marketo joins forces with marketing intelligence company DiscoverOrg to improve its data collection capabilities.

A Toast to Marketing Attribution

A Toast to Marketing Attribution

Vino accessories and storage company Wine Enthusiast indentifies top and underperforming affiliates using algorithmic marketing attribution.