Google launches Remarketing tool

Share this article:

Google rolled out its Remarketing feature, which allows marketers using AdWords to target consumers with whom they have previously interacted across the Google Content Network, on March 24.

The feature can be used for text ads, rich media ads, display ads and video ads. The tool has been tested in beta since March 2009.

“Remarketing allows [marketers] to advertise to users who have previously visited their Web site,” said Aitan Weinberg, product manager at Google, adding that it can used in conjunction with various Google products, such as search marketing. "For example, an advertiser could leverage search to drive traffic to its site, and then later use remarketing to target those people that visited its site when they are on a contextually similar site.”

InterContinental Hotels Group, Nissan's Infiniti line and Samsung tested the tool in beta. InterContinental used it to remarket to visitors with special offers. Samsung retargeted consumers who visited its YouTube page and Infiniti targeted luxury car aficionados across the Google Network during the first rounds of the NCAA Men's Basketball Tournament.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

How Amazon Ads Might Change the Game

How Amazon Ads Might Change the Game

Will the Great Recommender introduce "pretargeting" to the menu? Is it destined to become the King of Conversion? Or will its ad business simply settle in between Google's and Facebook's?

Less Than Half of Marketers Say the C-Suite "Gets" Digital

Less Than Half of Marketers Say the C-Suite ...

The long road to digital marketing leadership starts with organizational alignment, a study finds.

Candidates Hook Into Twitter

Candidates Hook Into Twitter

A digital agency for politicians puts the power of presidential electioneering into the hands of Congressional campaigns.