Google launches On-Demand Indexing for publishers

Share this article:

Today Google launched On-Demand Indexing, included in Google Site Search, which allows Web site publishers to add new pages and site updates into on-site search results.

Previously, Site Search users could not control when their sites would be re-indexed by Google's Web crawler, a process which could sometimes take days.

Site owners who use Site Search will now have an “Index Now” button to refresh their site's search results and content. New pages may be searchable within hours, but would take no longer than a day, according to Google.

Adobe has been named as one of the first customers of the technology.

“On-Demand Indexing was essential for our recent launch of Adobe Creative Suite 4, the biggest software release in the company's history,” said Tanya Wendling, senior director for Learning Resources at Adobe, in a statement. “Google Site Search made it easy to implement search across our Creative Suite product line and online sites, and we are now able to index thousands of new pages and make them available to millions of users worldwide within hours.”

On-Demand Indexing will effect only searches within a publisher's site, and not searches done from Google.com.

Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Native Ads Unmasked!

Native Ads Unmasked!

A Google product engineer introduces a browser plug-in that outs native advertising.

Good Descriptions Rate More Than Good Reviews

Good Descriptions Rate More Than Good Reviews

Price still rules as an online purchase influencer, says a new survey, but basic brand assets should not be ignored in online product presentations.

For CMOs, A Tale of Two Situations

For CMOs, A Tale of Two Situations

A survey of 525 chief marketers finds them voyaging between digital discovery and digital deliverance, riding out turbulent trends to positions of newfound respect.