Google is everywhere, but that's also a challenge for the search giant

Share this article:

It's hard to imagine life without Google at this point. (Remember AltaVista?) Between its Web search, Gmail, YouTube and Google Maps products, the company is nearly ubiquitous for people who use a computer every day.

Yet that also seems to be part of the company's problem. Bloomberg reported yesterday that the Federal Trade Commission is considering a broad antitrust investigation into Google's dominance of Web search. The investigation could be about the same size as the US Department of Justice's investigation of Microsoft a decade ago, according to Bloomberg.

Of course, that doesn't mean Google is about to be split into pieces. But it does indicate that staying out of the crosshairs of regulators in the US and elsewhere will be one of the top priorities for new CEO Larry Page, who took over the company from Eric Schmidt this week.

Google, after all, did just settle FTC charges that it violated consumers' privacy, as well as its own policies, when it launched Google Buzz in February 2010.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in Direct Line Blog

Omnichannel Represents a Sea Change in Marketing

Omnichannel Represents a Sea Change in Marketing

Instead of thinking about channels first, marketers need think about customers and outcomes.

Will American Wallets React to Jack Ma's "Open Sesame"?

Will American Wallets React to Jack Ma's "Open ...

Observers pooh-pooh Alibaba's chances to challenge Amazon and eBay, but the boss of China's e-commerce giant vows rapid U.S. expansion following his IPO.

Getting Email Out of the Friend Zone

Getting Email Out of the Friend Zone

It may not be the sexiest channel, but it is the most reliable.