Google inks deal to acquire Vark.com

Share this article:

Google has signed a definitive agreement to acquire Aardvark, a company that runs the social searching site Vark.com. Terms of the deal were not disclosed.

Spokespeople from both companies declined to comment beyond confirming the news. This comes on the heels of Google's move to become more social. This week, Google released Google Buzz, a tool that lets Gmail users send small updates, similar to Twitter's "Tweets," within the inbox.

In addition, this past fall, Google made its search engine more social by adding social indexing technology to its search engine. Google searches now include real-time feeds of status updates from sites such as Twitter and Facebook.

Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Microsoft Set to Overtake Yahoo in Ad Revenues

Microsoft Set to Overtake Yahoo in Ad Revenues

Marissa Mayer can take credit for reversing ad declines. Still, her company will fall out of digital's Top 3 by year's end, according to eMarketer.

Oracle Announces Enhancements to its Marketing Cloud

Oracle Announces Enhancements to its Marketing Cloud

It continues to integrate functionalities from BlueKai, Responsys, and Eloqua.

In the Age of Storytelling, Is the CTA Still Viable?

In the Age of Storytelling, Is the CTA ...

Marketers have always put calls-to-action in messaging, but research suggests that sequenced ads may be more effective.