Google inks deal to acquire Vark.com

Share this article:

Google has signed a definitive agreement to acquire Aardvark, a company that runs the social searching site Vark.com. Terms of the deal were not disclosed.

Spokespeople from both companies declined to comment beyond confirming the news. This comes on the heels of Google's move to become more social. This week, Google released Google Buzz, a tool that lets Gmail users send small updates, similar to Twitter's "Tweets," within the inbox.

In addition, this past fall, Google made its search engine more social by adding social indexing technology to its search engine. Google searches now include real-time feeds of status updates from sites such as Twitter and Facebook.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

How Amazon Ads Might Change the Game

How Amazon Ads Might Change the Game

Will the Great Recommender introduce "pretargeting" to the menu? Is it destined to become the King of Conversion? Or will its ad business simply settle in between Google's and Facebook's?

Less Than Half of Marketers Say the C-Suite "Gets" Digital

Less Than Half of Marketers Say the C-Suite ...

The long road to digital marketing leadership starts with organizational alignment, a study finds.

Candidates Hook Into Twitter

Candidates Hook Into Twitter

A digital agency for politicians puts the power of presidential electioneering into the hands of Congressional campaigns.