Google grows as traffic source to key search categories

Share this article:

Google again topped search engines for the four weeks ending May 26, accounting for 65.13 percent of all U.S. searches, according to online monitor Hitwise.

The search engine also continued to grow as a source of traffic to key industries, Hitwise said.

For the same four-week period, Yahoo, MSN and Ask.com each received 20.89 percent, 8.4 percent and 3.92 percent of searches, respectively.

The remaining 49 search engines in the Hitwise Search Engine Analysis Tool accounted for 1.66 percent of U.S. searches.

Hitwise found that search engines continue to be the primary way Internet users navigate to key industry categories.

Comparing May 2007 to May 2006, Hitwise found that the travel, news and media, entertainment and business and finance categories received double-digit increases in their share of traffic coming directly from search engines.

The findings were based on U.S. data from a sample of 10 million Internet users.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Epsilon Rebrands as End-to-End Marketing Solution

Epsilon Rebrands as End-to-End Marketing Solution

The goal is to flame the perception that technology and creativity live under one roof at the company, says President Andy Frawley.

Mobile Spend Vaults 76 Percent in First Half, IAB Reports

Mobile Spend Vaults 76 Percent in First Half, ...

Overall Internet ad revenues escalate by 15% to $23 billion, also fueled by increased activity in social media and video.

Top 20 Percent Is Twice as Good at Converting as the Rest

Top 20 Percent Is Twice as Good at ...

There are five reasons elite marketers trounce the competition: testing, targeting, spending, mobilizing, and democratizing.