Google grows as traffic source to key search categories

Share this article:

Google again topped search engines for the four weeks ending May 26, accounting for 65.13 percent of all U.S. searches, according to online monitor Hitwise.

The search engine also continued to grow as a source of traffic to key industries, Hitwise said.

For the same four-week period, Yahoo, MSN and Ask.com each received 20.89 percent, 8.4 percent and 3.92 percent of searches, respectively.

The remaining 49 search engines in the Hitwise Search Engine Analysis Tool accounted for 1.66 percent of U.S. searches.

Hitwise found that search engines continue to be the primary way Internet users navigate to key industry categories.

Comparing May 2007 to May 2006, Hitwise found that the travel, news and media, entertainment and business and finance categories received double-digit increases in their share of traffic coming directly from search engines.

The findings were based on U.S. data from a sample of 10 million Internet users.

Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Good Descriptions Rate More Than Good Reviews

Good Descriptions Rate More Than Good Reviews

Price still rules as an online purchase influencer, says a new survey, but basic brand assets should not be ignored in online product presentations.

For CMOs, A Tale of Two Situations

For CMOs, A Tale of Two Situations

A survey of 525 chief marketers finds them voyaging between digital discovery and digital deliverance, riding out turbulent trends to positions of newfound respect.

Is Native Advertising an Evolution or a Mutation?

Is Native Advertising an Evolution or a Mutation?

Was there truth to John Oliver's rant or was the comedic host unfair in his admonishments?