Google Fools' Day

It's almost that time of year again, when Google plays some prank on the (somewhat) unsuspecting masses with its annual April Fools' Day gag on its homepage.

Since 2000, Google has published one or more gags every year except 2001 and 2003.

Not only are they usually entertaining, but the yearly ritual has turned into a big marketing ploy for the company.

This year, there is a spate of articles on news sites and blogs about the possible upcoming gag, or even whether the ubiquitous company will do one since the national mood may not be up for a gag in the midst of a recession.

All this adds up to a ton of free publicity for Google, as if they needed it.   
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the Week


As the leading source for direct marketing youth data, ASL Marketing connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics. We provide access to the most comprehensive, response driven youth database available - over 175 million active high school, college and young adult consumers and their parents. We offer custom solutions devised to meet your specific target and goal. Our data customization allows you to pinpoint your audience by selecting by age, ethnicity, grad year, etc... Our clients range across all industries including Financial Services, Technology, Health & Beauty, Retail, Educational Services, Recruitment, and more.