Google First Quarter Profit Rises 60 Percent
Quarterly revenue surpassed $2 billion for the first time in the company's history hitting $2.25 billion, a 79 percent increase from $1.26 billion last year.
At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.
While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.
Data collection king Acxiom and marketing automation giant Marketo announce a partnership at the latter's summit in San Fran. The Twittersphere was twitting.