Direct Line Blog

Google drafts Stats for sports info

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Sports content and statistical analysis company, Stats, is now working with Google to provide the search leader with its worldwide sports information through Google's search and sports gadgets. Stats, which is jointly owned by the Associated Press and News Corp, has exclusive relationships with the NBA and NFL.

These "gadgets" are "mini-applications that support rich markup language (XML, Flash) and enable a wide array of visual effects and animation," according to the news release.

Stats will provide Google with real-time scoring, schedules, standings across all major sports worldwide. But this isn't just for you baseball and hockey fans. As part of the agreement, Stats is expanding its coverage to include 111 more sports including billiards, camogie and sumo wresting.

Stats recently announced the formation of Stats Middle East and Stats Europe. It currently has 15 corporate offices around the world.
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