Google drafts Stats for sports info

Share this article:
Sports content and statistical analysis company, Stats, is now working with Google to provide the search leader with its worldwide sports information through Google's search and sports gadgets. Stats, which is jointly owned by the Associated Press and News Corp, has exclusive relationships with the NBA and NFL.

These "gadgets" are "mini-applications that support rich markup language (XML, Flash) and enable a wide array of visual effects and animation," according to the news release.

Stats will provide Google with real-time scoring, schedules, standings across all major sports worldwide. But this isn't just for you baseball and hockey fans. As part of the agreement, Stats is expanding its coverage to include 111 more sports including billiards, camogie and sumo wresting.

Stats recently announced the formation of Stats Middle East and Stats Europe. It currently has 15 corporate offices around the world.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the Week


Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.

Featured Listings

Stirista

Stirista

Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...