Google digitizes retailers' catalogs with iPad app

Share this article:

Google has launched an app for Apple's iPad tablet that enables retailers to digitize print catalogs and embed rich-media content, such as videos. Catalogs from retailers including Macy's, Pottery Barn and Sephora are available through the Google Catalogs app at launch.

The app also uses the iPad's location-based services to help consumers viewing a product locate a nearby store. It also directs consumers to the retailer's e-commerce site to purchase a product.

Google chose to aggregate retailers' catalogs into app form because “most online catalogs lacked that ‘browsy' shopping experience consumers love,” said Sierra Lovelace, spokesperson for Google.

Consumers can also compile a customized catalog, called a “Collage,” through the app by selecting pages or products from retailers' catalogs. They can also email a Collage or specific products to friends and set notifications for when a retailer's new catalog is available.

Lovelace said retailers will be able to measure total traffic received from the app. She noted that in the future Google will supply retailers “with more detailed reports” that may include product- and page-level metrics. She declined to comment on whether Google will roll out online or mobile versions of Google Catalogs.

The app is only available for the iPad, but Lovelace said an Android tablet version will arrive “in the coming months.”

Catalog categories include women's fashion and apparel, jewelry, beauty, home, men's fashion and apparel, kids and baby and gifts.

In 2009, Google shut down its Catalog Search product, which allowed consumers to search retailers' catalogs online.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Epsilon Rebrands as End-to-End Marketing Solution

Epsilon Rebrands as End-to-End Marketing Solution

The goal is to flame the perception that technology and creativity live under one roof at the company, says President Andy Frawley.

Mobile Spend Vaults 76 Percent in First Half, IAB Reports

Mobile Spend Vaults 76 Percent in First Half, ...

Overall Internet ad revenues escalate by 15% to $23 billion, also fueled by increased activity in social media and video.

Top 20 Percent Is Twice as Good at Converting as the Rest

Top 20 Percent Is Twice as Good at ...

There are five reasons elite marketers trounce the competition: testing, targeting, spending, mobilizing, and democratizing.