Google Debuts Pay-Per-Click in Europe

Share this article:
Search engine company Google Inc. announced yesterday it has launched its self-service pay-per-click advertising program in the UK.


Like its pay-per-click offering in the United States., the UK AdWords program allows advertisers to buy search engine keywords related to the products or services they offer and pay only when users click on the results.


AdWords sponsored links appear to the right of Google's unpaid Web search results.


Under the UK program, advertisers can target search engine users by 250 countries and six languages.


Google, which claims it has been profitable for 18 months, has offered this service in the U.S. for over a year.


The model was, however, pioneered by GoTo.com, which is now called Overture.


Share this article:

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Is the Next Mobile Already at Hand?

Is the Next Mobile Already at Hand?

Researchers quibble about just how big the Internet of Things is going to be, but a new report says it's going to be huge and that marketers need to pay ...

Sony Brings Data to Outdoor Advertising

Sony Brings Data to Outdoor Advertising

Norwegian moviegoers got front-row seats when Sony took dynamic digital ads off the Web and into theaters.

Ramp Introduces Video Platform for Marketers

Ramp Introduces Video Platform for Marketers

The cloud-based platform syncs with marketing automation and capitalizes on user behavior to extend view times.