Google challenges copyright lawsuit from Viacom

Share this article:

Google Inc. filed a response Monday to Viacom Inc.'s copyright infringement lawsuit against Google's video Web site YouTube, claiming YouTube's activities are legal.

Viacom filed the complaint for alleged copyright infringement March 13 and is seeking more than $1 billion in damages. The complaint says about 160,000 unauthorized clips of programming owned by Viacom - which includes MTV, VH1, Comedy Central and Nickelodeon - have been available on the popular video-sharing Web site.

In a response filed in federal court in New York on Monday, Google said YouTube respects the importance of copyrights and goes above and beyond what is required under the Digital Millennium Copyright Act.

The act gives Web hosts protection from copyright lawsuits as long as the hosts agree to remove the unauthorized material.

YouTube says it cooperates with holders of copyrights and immediately complies with requests to have unauthorized material removed from the site.

In February, Viacom, New York, demanded that YouTube remove more than 100,000 unauthorized video clips from its site after several months of talks between the companies broke down.

Viacom filed the lawsuit in the U.S. District Court for the Southern District of New York. It is seeking an injunction prohibiting Google and YouTube from using its clips.

To combat copyright infringement, YouTube has created the "Claim Your Content" program. This feature places a content identification and reporting system for user-uploaded videos, giving content partners the ability to remove content or share in the advertising revenue generated, if any.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Top 20 Percent Is Twice as Good at Converting as the Rest

Top 20 Percent Is Twice as Good at ...

There are five reasons elite marketers trounce the competition: testing, targeting, spending, mobilizing, and democratizing.

Ecstatic Over Programmatic

Ecstatic Over Programmatic

Ads purchased programmatically will double this year to $10 billion, and then again to $20 billion in 2016, a new study forecasts.

Atlas Hugged

Atlas Hugged

Facebook's reworking of Microsoft's old ad platform provides marketers with cross-device tracking capabilities and metrics. Will Atlas lift the social network to Googalian heights?