Direct Line Blog

Google Audio Ads begin testing period

Share this article:
Google Inc. has finally developed a radio advertising system called Google Audio Ads, which many have been anticipating. The company has initiated a testing period, allowing customers to buy ads through the new online ad-buying system.
Since the acquisition of dMarc Broadcasting earlier this year, Google has been concentrating hard on integrating the dMarc advertising platform into Google AdWords.
Google Audio Ads provides advertisers with an online interface for creating and launching radio campaigns. Marketers will be able to target customers by location, station type, day of the week, and time of day.
Google claims that its Audio Ad platform will bring efficiency, accountability, and enhanced ROI to radio advertising by providing advertisers with an online interface for creating and launching radio campaigns.
Once the radio ads run, marketers can then view online reports that tell exactly when the ad played.

-Posted by Giselle Ambramovich
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in Direct Line Blog

The USTA's Strategy to Ace the Customer Experience

The USTA's Strategy to Ace the Customer Experience

The US Open may be the organization's centerpiece, but its CX strategy is a year-round endeavor.

One Town That Will Track You Down

One Town That Will Track You Down

Chicago is outfitting its streets with censors that track traffic patterns and cell phone usage. Hey, can you get Wi-Fi widdat?

Gaming Companies Excel at Engaging GenY

Gaming Companies Excel at Engaging GenY

Connecting with millennials isn't as hard as marketers think, and these companies are proving it.