Google, AOL and Yahoo to Run Video Ads

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Google upgraded its Google Video beta service to compete with the very popular YouTube. Google users now can upload and share their videos faster than before.

Furthermore, Google's Video Advertising service, launched late Monday, will give advertisers a similar way to get consumers interested in their products. Google advertisers can bid on click-to-play video ads as another option to the text, flash and image ads already available.

"It is one of the first ad units that really lends itself to branding," said Jason Glickman, CEO of online ad sales firm Tremor Network, New York. "There is that TV-style advertising."

Another online giant, AOL, also launched UnCut Video mid-month, letting users upload their videos. And Yahoo said its new search ad program would be able to support video ads.

"This should encourage more brand advertisers to use AdSense," Bryan Wiener, president of New York search agency 360i, said about Google.

However, with Google's auction-based system, it will be difficult to predict the volume of video ads that will run, Mr. Wiener said.

The video ad service will first be available to Google advertisers in the United States, Canada and Japan. Other countries follow.

Advertisers can choose to serve their video ads on a specific site or on Google's content network, near content that related to their products and services. They can also geo-target the video ads locally, nationally and internationally.

The user controls the Google video ads. When the video ads load, users see only a static image. If they want to play the ad, the user chooses to click on it, according to Google's Inside AdWords blog.

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