Google announces preview release of Friend Connect

Share this article:

To assist Web site owners with adding social networking features to their sites, Google has announced a preview release of its Friend Connect service.

According to the search giant, “visitors to any site using Google Friend Connect will be able to see, invite, and interact with new friends using secure authorization APIs [application programming interfaces], with existing friends from social sites on the Web, including Facebook, Google Talk, Hi5, Orkut, Plaxo and more.”

Google's news follows recent announcements by social networks Facebook and MySpace that they will allow users to access and use their profile information when visiting other sites. 

In a conference call today, David Glazer, director of engineering at Google, described Friend Connect as the “next step in the growth of the social Web.” For Web site owners, it will drive more traffic and for application developers, it will provide more reach, he said.

According to Google, by using the feature, Web site owners will be able to simply “add a snippet of code” in order to add social features to their sites. They will also be able to pick and choose the features they want to add “like user registration, invitations, members gallery, message posting, and reviews, as well as third-party applications built by the OpenSocial developer community,” Google said.

Starting tonight, anyone interested in using Friend Connect can sign up at www.google.com/friendconnect to be “whitelisted,” Glazer said. This site is not yet live. Over the next couple of months, selected whitelisted sites will be selected from the wait list to participate.

Ingrid Michaelson, an independent musician, has already added music features from iLike with Friend Connect on her Web site, Glazer said.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

IAB Tech Lab to Set Global Digital Marketing Standards

IAB Tech Lab to Set Global Digital Marketing ...

In looking to solve complex tech issues, the association opens up full membership to agencies and solutions providers.

Integration Meets Innovation in Planters' Digital Campaign

Integration Meets Innovation in Planters' Digital Campaign

The snacks brand found a healthy way to navigate today's world of digital marketing saturation.

USA Today Decides to Play Games for Real

USA Today Decides to Play Games for Real

It partners with game-maker Arkadium to add 60 new digital games to its site, offering advertisers more segmented breakdowns of players.