Google announces innovations for Google Maps

Share this article:

John Hanke, director of Google Earth and Google Maps, has announced innovations for Google Maps that offer a new perspective on search with Street View and Mapplets.

Available at maps.google.com, Street View and Mapplets further Google's commitment to provide users with maps and developers with tools for creating and sharing geographic content.

Street View lets users view and navigate within 360-degree street-level imagery of various cities in the United States. It provides users with a greater understanding of a location or area.

Street View imagery is available for maps of the San Francisco Bay area, New York, Las Vegas, Denver and Miami and will soon expand to other metropolitan areas.

By clicking on the "Street View" button in Google Maps, users can navigate through a street through panoramic imagery. They can virtually walk the streets of a city, check out a restaurant before arriving and zoom in on bus stops and street signs to make travel plans.

Google Mapplets is a tool for developers and consumers that let third-party developers create mini applications that can be displayed on Google Maps, much like Google Gadgets are displayed on iGoogle.

The Mapplets contain a variety of information, including housing listings, crime data and tools such as distance measurement.

Users can select from a variety of Google and third-party Mapplets to display on the Map, creating their own Mapplets directly on the Google Maps site. Users will still be able to use the built-in functionality of Google Maps, like local search and driving directions.

A number of Google partners, including WeatherBug, Booking.com and Platial, have already created Mapplets. This feature is available at maps.google.com/preview.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Mobile Spend Vaults 76 Percent in First Half, IAB Reports

Mobile Spend Vaults 76 Percent in First Half, ...

Overall Internet ad revenues escalate by 15% to $23 billion, also fueled by increased activity in social media and video.

Top 20 Percent Is Twice as Good at Converting as the Rest

Top 20 Percent Is Twice as Good at ...

There are five reasons elite marketers trounce the competition: testing, targeting, spending, mobilizing, and democratizing.

Ecstatic Over Programmatic

Ecstatic Over Programmatic

Ads purchased programmatically will double this year to $10 billion, and then again to $20 billion in 2016, a new study forecasts.