For years, Genzyme Corp. has operated a two-track email program to maintain contact with consumers interested in its Synvisc-One treatment for osteoarthritis of the knee. However, its email opt-in form failed to deliver, says Christine Waite, director of Synvisc-One patient marketing at Genzyme.
Google + is more than just a new social network and a chink in Facebook's armor—it's a critical piece of the Google puzzle. Google won't stop until it gets it right, and when that happens, I think we'll see a significant shift in our digital universe, which will have a defining impact on the landscape for marketers, brands, start-ups, consumers and the creative services industry.
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What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.