The home improvement site relies on Google AdWords for its rebranding efforts.
Facebook has gone public and we hear more and more concerns about the effectiveness of its largest source of income: paid ads.
Facebook's plan for a $5 billion initial public offering (IPO) has the potential to change Facebook's advertising structure.
Dave Scott, founder and CEO of list marketing and lead generation firm Marketfish, talks about how traditional list marketing tangles up small agencies and what his company is doing about it - and about meeting the challenge of reaching the 65-year-old, left-handed golfer in Boca Raton, Fla.
Company of the week
Marketry can connect you with the right audience, using effective channels and deliver measureable success. Whether your plan includes online media, offline direct marketing or an integrated combination - we can help.
A growing number of marketers are making digital marketing a top-shelf priority.
Think of telemarketing as a long-term activity, built on a solid database marketing approach, and you'll reap its greatest rewards.
Sales attribution is imperative for a company and its growth.