The home improvement site relies on Google AdWords for its rebranding efforts.
Facebook has gone public and we hear more and more concerns about the effectiveness of its largest source of income: paid ads.
Facebook's plan for a $5 billion initial public offering (IPO) has the potential to change Facebook's advertising structure.
Dave Scott, founder and CEO of list marketing and lead generation firm Marketfish, talks about how traditional list marketing tangles up small agencies and what his company is doing about it - and about meeting the challenge of reaching the 65-year-old, left-handed golfer in Boca Raton, Fla.
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Retailers' Thanksgiving Day sales pitches came in heavy via email.
Key passages from the mailing industry's anti-exigency appeal to the Postal Regulatory Commission.
The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.