Google AdWords

Google AdWords Helps HomeAdvisor Build a New Brand

Google AdWords Helps HomeAdvisor Build a New Brand

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The home improvement site relies on Google AdWords for its rebranding efforts.

The one thing Facebook doesn't know about you

The one thing Facebook doesn't know about you

Facebook has gone public and we hear more and more concerns about the effectiveness of its largest source of income: paid ads.

Google privacy changes are a question mark for marketers

Google privacy changes are a question mark for marketers

Google's privacy policy changes, which go into effect on March 1, unify its terms of service across its major Web products — including YouTube, Gmail and search — allowing for greater sharing of user information with advertisers.

Facebook's IPO could impact marketing

Facebook's IPO could impact marketing

Facebook's plan for a $5 billion initial public offering (IPO) has the potential to change Facebook's advertising structure.

Q&A: Dave Scott, founder and CEO, Marketfish

Q&A: Dave Scott, founder and CEO, Marketfish

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Dave Scott, founder and CEO of list marketing and lead generation firm Marketfish, talks about how traditional list marketing tangles up small agencies and what his company is doing about it - and about meeting the challenge of reaching the 65-year-old, left-handed golfer in Boca Raton, Fla.

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