Google Adds TV Search

Share this article:
Google added a video search function last month, letting users search the content of television programs for video clips. In response, Yahoo bumped promotion of its Video Search, which lets users find TV clips, videos and other content, to the front page of its Web site last month.


Google's new tool, Google Video, lets users search content on whatever topic they choose from Fox News, the NBA, C-SPAN, PBS and other TV content producers. Users search for their topic in the TV program database that Google began indexing in December, view relevant clips and find out where and when to watch matching TV programs.


For television marketers, Google touts the service as a way to increase viewership by providing its users with information on future airings of relevant programs.


This early release of Google Video does not include the Google AdWords advertising option, which sends targeted visitors directly to advertisers' products, or playback options.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Hallmark Takes Baby Steps to a New Brand

Hallmark Takes Baby Steps to a New Brand

The company relied on digital to get its growing children's apparel brand off of the ground.

One Third of Americans' Social Media Time Is Spent on Facebook

One Third of Americans' Social Media Time Is ...

Pandora, meanwhile, attracts more user time but far fewer digital advertisng dollars, says a study.

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

Robert Thomson warns the EU that an antitrust deal with Google will lead to a decrease in competitive options for marketers and an increase in piracy.