Google Adds Referral Incentive for Advertisers

Share this article:
Google is offering a $100 incentive for publishers who refer advertisers to apply for its natural search advertising program, AdSense.


Publishers can earn $100 each time a user signs up for AdSense from a referral button placed on their Web sites. They also receive up to $1 each time a user installs a version of the Mozilla Firefox Web browser that includes Google's Toolbar.


"This is a feature our publishers have requested and is a natural extension of AdSense," said Google spokesman Barry Schnitt.


Google launched a pilot referral program earlier this year, intended for a few publishers.


"However, when word got out, the response was overwhelming. This experience helped us to decide to provide this kind of option," Schnitt said.


Meanwhile, this is not Google's first referral program for publishers. Its AdWords referral program, in beta, gives Web sites $20 for each advertiser they refer to AdWords, its paid search advertising program.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

IAB Tech Lab to Set Global Digital Marketing Standards

IAB Tech Lab to Set Global Digital Marketing ...

In looking to solve complex tech issues, the association opens up full membership to agencies and solutions providers.

Integration Meets Innovation in Planters' Digital Campaign

Integration Meets Innovation in Planters' Digital Campaign

The snacks brand found a healthy way to navigate today's world of digital marketing saturation.

USA Today Decides to Play Games for Real

USA Today Decides to Play Games for Real

It partners with game-maker Arkadium to add 60 new digital games to its site, offering advertisers more segmented breakdowns of players.