Google Adds Referral Incentive for Advertisers

Share this article:
Google is offering a $100 incentive for publishers who refer advertisers to apply for its natural search advertising program, AdSense.


Publishers can earn $100 each time a user signs up for AdSense from a referral button placed on their Web sites. They also receive up to $1 each time a user installs a version of the Mozilla Firefox Web browser that includes Google's Toolbar.


"This is a feature our publishers have requested and is a natural extension of AdSense," said Google spokesman Barry Schnitt.


Google launched a pilot referral program earlier this year, intended for a few publishers.


"However, when word got out, the response was overwhelming. This experience helped us to decide to provide this kind of option," Schnitt said.


Meanwhile, this is not Google's first referral program for publishers. Its AdWords referral program, in beta, gives Web sites $20 for each advertiser they refer to AdWords, its paid search advertising program.


Share this article:

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

News Byte: CX Scores to Take Their Place Beside Price Listings

News Byte: CX Scores to Take Their Place ...

E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.

Data Byte: Interactive Ad Revenues Exceeding TV for the First Time

Data Byte: Interactive Ad Revenues Exceeding TV for ...

At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.

Marketers: Data Rich and Knowledge Poor

Marketers: Data Rich and Knowledge Poor

While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.