Google Adds Korean AdWords Service

Share this article:
Google expanded its AdWords paid search advertising platform into Korean, the 16th language for the program, the company said last week.


The search giant also signed a distribution deal with South Korean portal KTH HanMir to use its algorithmic search and paid listings. Google said advertisers now could sign up for AdWords through a Korean-language setup system. Advertisers can pay in South Korean currency. Google rolled out a similar system for Chinese-speaking advertisers last month.


Google competes in South Korea with Yahoo's Overture Services, which distributes its paid listings on top Korean portal giant Daum and other sites. Overture launched in South Korea last April, boasting a 92 percent reach in the market.


With about 30 million Internet users, South Korea has the world's deepest Internet penetration rate at 66 percent, according to South Korean government figures.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Hallmark Takes Baby Steps to a New Brand

Hallmark Takes Baby Steps to a New Brand

The company relied on digital to get its growing children's apparel brand off of the ground.

One Third of Americans' Social Media Time Is Spent on Facebook

One Third of Americans' Social Media Time Is ...

Pandora, meanwhile, attracts more user time but far fewer digital advertisng dollars, says a study.

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

Robert Thomson warns the EU that an antitrust deal with Google will lead to a decrease in competitive options for marketers and an increase in piracy.