Google Adds Korean AdWords Service

Share this article:
Google expanded its AdWords paid search advertising platform into Korean, the 16th language for the program, the company said last week.


The search giant also signed a distribution deal with South Korean portal KTH HanMir to use its algorithmic search and paid listings. Google said advertisers now could sign up for AdWords through a Korean-language setup system. Advertisers can pay in South Korean currency. Google rolled out a similar system for Chinese-speaking advertisers last month.


Google competes in South Korea with Yahoo's Overture Services, which distributes its paid listings on top Korean portal giant Daum and other sites. Overture launched in South Korea last April, boasting a 92 percent reach in the market.


With about 30 million Internet users, South Korea has the world's deepest Internet penetration rate at 66 percent, according to South Korean government figures.


Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

News Byte: CX Scores to Take Their Place Beside Price Listings

News Byte: CX Scores to Take Their Place ...

E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.

Data Byte: Interactive Ad Revenues Exceeding TV for the First Time

Data Byte: Interactive Ad Revenues Exceeding TV for ...

At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.

Marketers: Data Rich and Knowledge Poor

Marketers: Data Rich and Knowledge Poor

While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.