Google Adds Book Search
The Mountain View, CA, search giant's venture with book publishers and libraries -- also touted as an advertising opportunity for book publishers -- works this way: On the search engine's "Google Print" home page, users enter a search term.
"When we find a book whose content contains a match for your search terms, we'll link to it in your search results," according to information on the Google Print site.
When users click on one of the books in the list of book titles that appear after they initiate a search, they see the page of the book that matches their search terms along with other information about the book, including reviews.
The search results include a "Buy this Book" link to online bookstores that sell the book. Or searchers can find nearby libraries that carry the book, according to Google.
Google said it partnered with several major libraries to digitize their collections and wants to work with additional publishers.
"Google Print enables publishers to promote their books on Google. We may also show contextually-targeted Google AdWords ads on these pages," according to information on the Google Print site.
Publishers will receive a share of the revenue generated from ads "appearing on their content," according to the Google Print information.
Christine Blank covers online marketing and advertising, including e-mail marketing and paid search, for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters