Google ad sales exec departs to join Media6Degrees

Share this article:

Google advertising sales executive Penry Price will leave the company to become president of behavioral advertising firm Media6Degrees as of June 15, both companies said June 6.

Price will oversee Media6Degrees' sales and marketing teams, said Andrew Pancer, COO of Media6Degrees. Advertising Age first reported the hire on June 5.

Price will be charged with “building a world-class team and helping them to improve the level of strategic sales that we're bringing for our clients,” said Pancer. “In addition to that, [he will be] helping set the positioning and messaging for the company, how we go to market and also in terms of influencing product development and new revenue stream development.”

Media6Degrees' social targeting technology analyzes consumers' site visitation patterns to help companies develop and optimize online ad campaigns. Its clients include Lysol parent company Reckitt Benckiser, Carnival Cruise Lines and digital agency iCrossing.

Pancer said that “roughly 20” sales and marketing directors, account executives and sales planners will report directly to Price, who will report to Media6Degrees CEO Tom Phillips. With Price's hire, Phillips will shed his title as company president.

Price previously worked with Phillips for three years at Google. Phillips led search and analytics at the Mountain View, Calif.-based company before joining Media6Degrees in October 2009.

“We wish Penry all the best and thank him for his many contributions to Google,” said a Google spokesperson, via email.

Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

News Byte: CX Scores to Take Their Place Beside Price Listings

News Byte: CX Scores to Take Their Place ...

E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.

Data Byte: Interactive Ad Revenues Exceeding TV for the First Time

Data Byte: Interactive Ad Revenues Exceeding TV for ...

At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.

Marketers: Data Rich and Knowledge Poor

Marketers: Data Rich and Knowledge Poor

While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.